The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
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Journal Issue
Volume 9 Issue 2, ECRM 2011 Special issue / Sep 2011  pp87‑197

Editor: Ann Brown

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Experiences from Sequential Use of Mixed Methods  pp87‑95

Stefan Cronholm

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Mixed Methods Research: The Five Ps Framework  pp96‑108

Roslyn Cameron

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Design Science Research: The Case of the IT Capability Maturity Framework (IT CMF)  pp109‑118

Marian Carcary

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Incorporating Design Science Research and Critical Research Into an Introductory Business Research Methods Course  pp119‑129

John R Venable

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Demystifying the Arduous Doctoral Journey: The Eagle Vision of a Research Proposal  pp130‑140

Rahinah Ibrahim

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Research Methodologies and Professional Practice: Considerations and Practicalities  pp141‑151

Caroline Cole, Steven Chase, Oliver Couch, Murray Clark

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Project Management Bodies of Knowledge; Conjectures and Refutations  pp152‑158

Miles Shepherd, Roger Atkinson

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Deciding on the Scale Granularity of Response Categories of Likert type Scales: The Case of a 21‑Point Scale  pp159‑171

Noel Pearse

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Inciting Advanced Levels of Practitioner Reflection Through Progressive Graphic Elicitation  pp172‑184

Gillian Green, Robert Campbell, Mark Grimshaw

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Abstract

Qualitative research routinely requires experienced practitioners in a given field to be interviewed, and there are a range of methods known to elicit dialogue. The method for elicitation presented in this paper, however, goes a stage further it seeks not only to elicit dialogue but to provide subjects with additional knowledge, which they are encouraged to use as a lens for reflection on their own experience. Using a progressive series of related information graphics, accompanied by explanations, subjects are quickly taught a new topic and are asked to reflect on their own practice while the learning occurs. The research project is described to contextualise the elicitation method within the wider engagement. The approach was tested with a number of Information Technology (I.T.) specialists, each with extensive experience of encouraging users to participate in new I.T. environments. Subjects were provided with information graphics that incrementally increased their understanding of psychological theories related to attitude change, namely cognitive dissonance and the elaboration likelihood model. As their knowledge increased, they were guided to reflect on occasions where they had encountered phenomena related to such psychological theory, its effect and affiliated best practice. Over all, this approach was effective, with over 130,000 words of relevant, advanced discourse forthcoming. In this paper, the elicitation method, its affiliated epistemology, an overview of the project and the research methodology are presented, along with some early results. 

 

Keywords: infographics, graphic elicitation, inter-disciplinary, inductive

 

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Researching Sustainable Development of the Rural Poor in India  pp185‑194

Nicola Swan

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Book Review: The Mixed Methods Reader edited by Clark and Creswell  pp195‑196

Dan Remenyi

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Book Review: Writing a Research Proposal – Practical guidelines for business students  pp197‑197

Dan Remenyi

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