The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
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Journal Issue
Volume 9 Issue 2, ECRM 2011 Special issue / Sep 2011  pp87‑197

Editor: Ann Brown

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Experiences from Sequential Use of Mixed Methods  pp87‑95

Stefan Cronholm

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Mixed Methods Research: The Five Ps Framework  pp96‑108

Roslyn Cameron

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Design Science Research: The Case of the IT Capability Maturity Framework (IT CMF)  pp109‑118

Marian Carcary

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Incorporating Design Science Research and Critical Research Into an Introductory Business Research Methods Course  pp119‑129

John R Venable

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Demystifying the Arduous Doctoral Journey: The Eagle Vision of a Research Proposal  pp130‑140

Rahinah Ibrahim

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Research Methodologies and Professional Practice: Considerations and Practicalities  pp141‑151

Caroline Cole, Steven Chase, Oliver Couch, Murray Clark

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Abstract

Professional doctorates have been established as key arenas for learning and research with the requirement for individuals to make both a contribution to management practise and academic knowledge. Many students on these programmes are drawn from the senior business world, for which the traditionally quantitatively focused business environment is familiar territory and, from which, we often see a natural tendency towards research that embraces the positivist approach that brings with it the familiarity of hard, measurable, results‑focused business disciplines. The insight into the academic world of ontology, epistemology and the different research approaches that form part of the learning arena of the professional doctorate provides an opportunity for students to consider the qualitative research alternative and the value of this in developing professional understanding and in making a contribution to knowledge, understanding and management praxis. This paper does not seek to critique the criteria for what constitutes “good” research or to argue against positivist research in the professional research arena per se. Our position is that critical reflexive thinking has a key part to play in research in both developing the student and in closing the loop between the approach taken to carry out the research, the research findings, the contribution to academic knowledge and how the research practically informs professional practice. Reflexive exploration we contend takes us beyond simple numerical objective measures and into the field of subjective understanding, which can be unsettling for the mindset of a traditionally positivistic organisation. It can be perceived as difficult and time consuming, and offering vague or conflicting outputs and we recognise that talk of subjectivity, bias and interpretation may seriously affect the acceptability of research in this tradition amongst business people and needs careful handling. The methodology must stand up to the scrutiny of both academic and management disciplines by producing results that both these disciplines accept and understand. The rewards, we suggest, of reflexive exploration, offer the opportunity of a privileged insight into workforce behaviours and motivations that are not often articulated and recognised in the business world. Within this paper we draw upon hermeneutics and critical discourse analysis highlighting the role of critical reflexivity to illustrate how these qualitative research methodologies can be used to bring the academic and business worlds together. 

 

Keywords: critical reflexivity, hermeneutics, critical discourse analysis, qualitative research, research into professional practice

 

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Project Management Bodies of Knowledge; Conjectures and Refutations  pp152‑158

Miles Shepherd, Roger Atkinson

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Deciding on the Scale Granularity of Response Categories of Likert type Scales: The Case of a 21‑Point Scale  pp159‑171

Noel Pearse

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Inciting Advanced Levels of Practitioner Reflection Through Progressive Graphic Elicitation  pp172‑184

Gillian Green, Robert Campbell, Mark Grimshaw

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Researching Sustainable Development of the Rural Poor in India  pp185‑194

Nicola Swan

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Book Review: The Mixed Methods Reader edited by Clark and Creswell  pp195‑196

Dan Remenyi

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Book Review: Writing a Research Proposal – Practical guidelines for business students  pp197‑197

Dan Remenyi

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