The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
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Journal Issue
Volume 9 Issue 1, ECRM 2010 Special issue Part 2/Jan 2011 / Jan 2011  pp1‑87

Editor: Ann Brown, David Douglas, Marian Carcary, Jose Esteves

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What Can We Learn from Gender Research  pp1‑9

Eileen Trauth

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Evidence Analysis using CAQDAS: Insights from a Qualitative Researcher  pp10‑24

Marian Carcary

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Uncovering Hidden Meanings, Values and Insights Through Photos  pp25‑34

Maria Ryan, Madeleine Ogilvie

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A Strategy for Delayed Research Method Selection: Deciding Between Grounded Theory and Phenomenology  pp35‑46

Sebastian Reiter

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Counting on an Iterative Process: Initial Lessons from the Research Assessment Exercise 2008  pp47‑56

Deborah Knowles, Elisabeth Michielsens

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The use of the case study method in theory testing: the example of steel trading and electronic markets  pp57‑65

Jessica Claudia Iacono, Ann Brown, Clive Holtham

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Research Methodology by Numbers  pp66‑77

Graham Trevor Myers

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Research Methodology is a daunting subject for those who have to negotiate its vastness for the first time. Often the knowledge they gain is not coherent and lacks foundation. In this paper a structured system of incremental assignments given to students allows them to experience research by “doing” rather than learning vast amounts of theory. This model allows all students to grasp the process of research by doing a quantitative proposal and pilot study in seven steps. The result is the completion of a first research project which eventually culminates in a publishable paper at internal university level. From this universal foundation every discipline may expand and hone the skills learnt by students by examining the epistemology and ontology of the specific discipline. It also allows students from different disciplines to comprehend and discuss the research of other disciplines and foster inter‑disciplinary research. The model has been developed for Universities of Technology in South Africa over a period of 13 years. It started off as a very theoretical set of lectures which covered as many quantitative and qualitative methodologies as could be taught, but this left students rather bewildered. The simplification of the system to cover just one quantitative method, using the relationship between two variable, or constructs, taught through assignments, self chosen mentors and an e‑mail communication system has had remarkable success with high completion rates and high marks from students in large classes. Rubrics have been the main form of assessments and the final products of a proposal and pilot study, and a publishable paper have been of exceptionally high and uniform in standard. 


Keywords: research methodology, teaching quantitative research, research in large classes, marking rubrics, research mentors


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Student Research in a Web 2 world: Learning to use new Technology to Gather Primary Data  pp78‑86

Martin Rich

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