The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
For general enquiries email administrator@ejbrm.com
Click here to see other Scholarly Electronic Journals published by API
For a range of research text books on this and complimentary topics visit the Academic Bookshop
Information about The European Conference on Research Methodology for Business and Management Studies is available here

linkedin-120 

 

twitter2-125 

 

fb_logo-125 

 
Journal Issue
Volume 8 Issue 2, ECRM Special Issue Part 1 / Dec 2010  pp63‑162

Editor: Ann Brown, David Douglas, Marian Carcary, Jose Esteves

Download PDF (free)

A Grounded Case of Enterprise Acquisition  pp63‑72

David Douglas

Look inside Download PDF (free)

Contextual Sensitivity in Grounded Theory: The Role of Pilot Studies  pp73‑84

Miguel Baptista Nunes et al

Look inside Download PDF (free)

Looking for Clues about Quality: A Multilevel Mixed Design on Quality Management in Greek Universities  pp85‑94

Antigoni Papadimitriou

Look inside Download PDF (free)

The Application of Mixed Methods in Organisational Research: A Literature Review  pp95‑105

Jose Molina Azorin, Roslyn Cameron

Look inside Download PDF (free)

Abstract

Mixed methods research (the combined use of quantitative and qualitative methods in the same study) is becoming an increasingly popular approach in the discipline fields of sociology, psychology, education and health sciences. Calls for the integration of quantitative and qualitative research methods have been advanced in these fields. A key feature of mixed methods research is its methodological pluralism, which frequently results in research which provides broader perspectives than those offered by monomethod designs. The overall purpose and central premise of mixed methods is that the use of quantitative and qualitative approaches in combination provides a better understanding of research problems and complex phenomena than either approach alone. Despite calls for the combined use of quantitative and qualitative research in business and management studies, the use of mixed methods in business and management has seldom been studied. The purpose of this paper is to review the application of mixed methods research within organisational research. The study reported in this paper identifies the use of mixed methods in three organisational journals for the period 2003 to 2009: the Strategic Management Journal, Journal of Organizational Behavior and Organizational Research Methods. The landmark Tashakkori and Teddlie (2003) Handbook of mixed methods in social and behavioral research, played a pivotal role in providing both the visibility and credibility of mixed methods as a third methodological movement and since the publication of this seminal work the mixed methods movement has rapidly gained popularity. Business and management researchers need to be made aware of the growing use and acceptance of mixed methods research across business and organisational journals. This paper examines the main characteristics of mixed methods studies identified in the sample in terms of purposes and designs, and posits suggestions on the application of mixed methodologies.  

 

Keywords: mixed methods research, strategic management, organizational behaviour, quantitative methods, qualitative methods

 

Share |
Subtextual Phenomenology: A Methodology for Valid, First‑Person Research  pp106‑118

Jocene Vallack

Look inside Download PDF (free)

Using Focus Groups in Studies of ISD Team Behaviour  pp119‑131

Colm O’hEocha, Kieran Conboy, Xiaofeng Wang

Look inside Download PDF (free)

Identification and Motivation of Participants for Luxury Consumer Surveys  pp132‑145

Klaus Heine

Look inside Download PDF (free)

Seizing the Opportunity: Using Availability Samples in Policy Programs for Creating Relevance in Broader Contexts  pp146‑155

Lien Beck et al

Look inside Download PDF (free)

Taking Stock of Research methods in Strategy as practice  pp156‑162

Ramya T Venkateswaran, Ganesh N Prabhu

Look inside Download PDF (free)