The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
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Journal Issue
Volume 7 Issue 1, ECRM 2009 / Dec 2009  pp1‑116

Editor: Ann Brown, Joseph Azzopardi, Frank Bezzina

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Researching Spirituality and Meaning in the Workplace  pp1‑10

Carole Brooke, Simon Parker

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The Research Audit Trial — Enhancing Trustworthiness in Qualitative Inquiry  pp11‑24

Marian Carcary

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Using Personal and Online Repertory Grid Methods for the Development of a Luxury Brand Personality  pp25‑38

Klaus Heine

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Research Methods — a Case Example of Participant Observation  pp39‑46

Jessica Iacono, Ann Brown, Clive Holtham

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Claiming the Streets: Feminist Implications of Psychogeography as a Business Research Method  pp47‑54

Deborah Knowles

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Abstract

This paper is intended to establish a claim that the techniques of psychogeography may be advantageously employed in business and management research in order to provide a new perspective on how organisations are experienced. It examines this practice for its possibilities as a research approach for women and its compatibility with feminist research methods. Psychogeography offers an approach to gaining an understanding of the ways that human behaviour is shaped by the geographical environment (Coverley, 2006). It constitutes a style of collecting a variety of qualitative data using complementary methods, which gives a textured view of the real world in a particular environment. Psychogeography is primarily a literary tradition. However, its constituent parts are academic disciplines rooted in real world experience. The attraction of psychogeography to a business researcher is many layered. It invites the researcher to observe the environment slowly and painstakingly, whilst "strolling", and to construct meanings in a number of ways. Walking is celebrated by psychogeographers as a cultural act and an important way to understand the world, yet the male‑as‑norm character of psychogeographers is well established (Solnit, 2001). The masculine tradition of psychogeography may operate to challenge woman researchers to examine the possibility of using this approach in conjunction with feminist perspective research methods as a way of exploring and questioning women's place in a patriarchal culture (Acker et al, 1983). Feminist research methods seek to address the "invisibility" of women's experience in academic studies (Roberts, 1990:7), to overturn the male‑as‑norm perspective, and to highlight the possibilities for women to engage in 'male‑preserve' activities. In the case of the male preserve of psychogeography these intentions would apply not only to the subject of the study but also to the practice of the research method itself. 

 

Keywords: psychogeography, feminist research methods, qualitative research, safety in the field, London, organisations

 

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Developing a new Perspective on Leadership Theory: From a Tree of Knowledge to a Rhizome of Contingencies  pp55‑66

Chris Mortimer

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Researching Organizational Culture Using the Grounded Theory Method  pp67‑74

Noel Pearse, MacDonald Kanyangale

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Challenges of Multicultural Data Collection and Analysis: Experiences From the Health Information System Research  pp75‑82

Reetta Raitoharju, Eeva Heiro, Ranjan Kini, Martin D'Cruz

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Fact‑Based Understanding of Business Survey Non‑Response  pp83‑92

Karsten Boye Rasmussen, Heiko Thimm

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Googling Companies — a Webometric Approach to Business Studies  pp93‑106

Esteban Romero-Frías

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Mixed Methodology Approach to Place Attachment and Consumption Behaviour: a Rural Town Perspective  pp107‑116

Maria Ryan

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