The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
For general enquiries email administrator@ejbrm.com
Click here to see other Scholarly Electronic Journals published by API
For a range of research text books on this and complimentary topics visit the Academic Bookshop
Information about The European Conference on Research Methodology for Business and Management Studies is available here

linkedin-120 

 

twitter2-125 

 

fb_logo-125 

 
Journal Issue
Volume 7 Issue 1, ECRM 2009 / Dec 2009  pp1‑116

Editor: Ann Brown, Joseph Azzopardi, Frank Bezzina

Download PDF (free)

Researching Spirituality and Meaning in the Workplace  pp1‑10

Carole Brooke, Simon Parker

Look inside Download PDF (free)

The Research Audit Trial — Enhancing Trustworthiness in Qualitative Inquiry  pp11‑24

Marian Carcary

Look inside Download PDF (free)

Using Personal and Online Repertory Grid Methods for the Development of a Luxury Brand Personality  pp25‑38

Klaus Heine

Look inside Download PDF (free)

Research Methods — a Case Example of Participant Observation  pp39‑46

Jessica Iacono, Ann Brown, Clive Holtham

Look inside Download PDF (free)

Abstract

This paper discusses the role of the researcher as a participant observer and reflective practitioner. The paper aims to assess the benefits and limitations of participant observation, and offer guidance as to how to manage the challenges inherent in this technique. The paper draws on the lead author's experience as a participant observer when working on her doctoral thesis: 'Factors Affecting the Viability of Electronic Marketplaces: an Empirical Investigation into International Steel Trading'. It discusses the issues and concerns resulting from participant observation and how these were dealt with in the case example. The empirical research was a longitudinal study tracking the evolution of steel electronic commerce between December 1998 and the present time. The events examined in this study were observed during the lead author's ten years at a large steel producertrading house. As a trader and a manager, the lead author was directly involved in the conduct of business. The study represents the contribution of an industry practitioner and, as such, provides a unique insight into a real‑world setting. 

 

Keywords: participant observation, qualitative research methods, qualitative data, longitudinal case work, steel trading case

 

Share |
Claiming the Streets: Feminist Implications of Psychogeography as a Business Research Method  pp47‑54

Deborah Knowles

Look inside Download PDF (free)

Developing a new Perspective on Leadership Theory: From a Tree of Knowledge to a Rhizome of Contingencies  pp55‑66

Chris Mortimer

Look inside Download PDF (free)

Researching Organizational Culture Using the Grounded Theory Method  pp67‑74

Noel Pearse, MacDonald Kanyangale

Look inside Download PDF (free)

Challenges of Multicultural Data Collection and Analysis: Experiences From the Health Information System Research  pp75‑82

Reetta Raitoharju, Eeva Heiro, Ranjan Kini, Martin D'Cruz

Look inside Download PDF (free)

Fact‑Based Understanding of Business Survey Non‑Response  pp83‑92

Karsten Boye Rasmussen, Heiko Thimm

Look inside Download PDF (free)

Googling Companies — a Webometric Approach to Business Studies  pp93‑106

Esteban Romero-Frías

Look inside Download PDF (free)

Mixed Methodology Approach to Place Attachment and Consumption Behaviour: a Rural Town Perspective  pp107‑116

Maria Ryan

Look inside Download PDF (free)