The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
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Journal Issue
Volume 4 Issue 1 / Nov 2006  pp1‑66

Editor: Arthur Money

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Can Methodological Applications Develop Critical Thinking?  pp1‑10

Deborah Blackman, Angela Benson

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Getting the most from NUD*ISTNVivo  pp11‑22

Alison Dean, John Sharp

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Applying Multidimensional Item Response Theory Analysis to a Measure of Meta‑Perspective Performance  pp23‑30

K. Michele Kacmar, William L. Farmer, Suzanne Zivnuska, L. A. Witt

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Proposals for Designing and Controlling a Doctoral Research Project in Management Sciences  pp31‑38

Jacques Lauriol

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Validation of Simulation Based Models: A Theoretical Outlook  pp39‑46

Morvin Savio Martis

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Motivators for Australian Consumers to Search and Shop Online  pp47‑56

Ian Michael

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Abstract

This paper investigates the factors that motivate Australian consumers to use the Internet to search and shop for products and services. A qualitative research method was used, utilizing a semi‑structured, in‑depth interview technique. Twenty in‑depth interviews were conducted, using a snowball sampling method. The study found that there were six motivating factors that drew consumers to search and shop online for products and services. These factors include: convenience, saving time, cheaper prices along with the ability to compare prices, good place to shop for specialty and hard‑to‑access products, higher level of consumer control, and the ease of comparing products and services. 

 

Keywords: Motivating factors, Internet, consumer behaviour, search, shop, online

 

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A Case Study on the Selection and Evaluation of Software for an Internet Organisation  pp57‑66

Pieter van Staaden, Sam Lubbe

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