The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
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Journal Issue
Volume 3 Issue 2 / Nov 2005  pp93‑148

Editor: Arthur Money

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Developing Information Systems Design Knowledge: A Critical Realist Perspective  pp93‑102

Sven A. Carlsson

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A Generic Toolkit for the Successful Management of Delphi Studies  pp103‑116

Jacqueline Day, Milena Bobeva

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Learning Logs: Assessment or Research Method?  pp117‑122

Tim Friesner, Mike Hart

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Interpretivism and the Pursuit of Research Legitimisation: An Integrated Approach to Single Case Design  pp123‑132

Felicity Kelliher

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Tell me a Story —A way to Knowledge  pp133‑140

Dan Remenyi

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Abstract

A narrative or a story (and these terms are synonyms) is a fundamental way of understanding our environment and relationships in it and thus it is a key feature of sound research whatever methodological approach has been taken. The skills of story telling are important in both qualitative or interpretive and quantitative research. But it comes into its own in qualitative research where story telling especially as it appears in case studies and action research is of prime importance. In quantitative research a story or narrative is also required to contextualize the work. The argument developed in this paper balances the idea that numerical analysis underpins the most powerful research paradigms. 

 

Keywords: Story telling, narrative, qualitative research, quantitative research, rhetoric, argument

 

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Applying a Behavioural Simulation for the Collection of Data  pp141‑148

Kristina Risom Jespersen

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