The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
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Journal Issue
Volume 2 Issue 1 / Jul 2003  pp1‑77

Editor: Frank Bannister

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A Critique of Using Grounded Theory as a Research Method  pp1‑10

George Allan

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Supporting information literacy for starting MBAs through action research  pp11‑20

Ann Brown, Martin Rich, Clive Holtham

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Gender disparity in organisation and the resultant human resource mismanagement: A case analysis  pp21‑36

Ronald B. Crawford

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Inductive theory generation: A grounded approach to business inquiry  pp37‑44

David Douglas

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Abstract

Grounded theory has frequently been referred to, but infrequently applied in business research. This article addresses such a deficiency by advancing two focal aims. Firstly, it seeks to de‑mystify the methodology known as grounded theory by applying this established research practice within the comparatively new context of business research. Secondly, in so doing, it integrates naturalistic examples drawn from the author's business research, hence explicating the efficacy of grounded theory methodology in gaining deeper understanding of business bounded phenomena. It is from such a socially focused methodology that key questions of what is happening and why leads to the generation of substantive theories and underpinning knowledge. 

 

Keywords: grounded theory methodology, qualitative, inductive, small business

 

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Getting results from online surveys — Reflections on a personal journey  pp45‑52

Rachel A. McCalla

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Knowledge management: A critical investigation  pp53‑60

Stephen K. Probert

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Discourse analysis and complex adaptive systems: Managing variables with attitudes  pp61‑68

Charl Walters, Roy Williams

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Telehealth in the UK: A critical perspective  pp69‑77

Ela Klecun-Dabrowska

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