The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
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Journal Issue
Volume 18 Issue 2 / Dec 2020  pp72‑190

Editor: Ann Brown

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Assessment of Conventional and Advanced Methodologies: Application of Configurational Approach and Fuzzy Set Theory in Emotional Labor Research  pp72‑83

Saman Javed, Noshaba Batool

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Pedagogy and Evaluation: The Challenge for Business and Management Degree Courses in the 21st Century  pp84‑99

Ann Brown, Martin Rich

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The twenty first century has been a period of major change for business organisations and industries. This has led to an ever greater interest in and demand for managers with not only the traditional subject knowledge and technical skills but also individual business skills. To meet these demands business schools are under pressure to adapt their courses appropriately and to innovate. For an undergraduate degree in business management, this includes both the structure of the degree, the subjects covered, the teaching methods used and the whole student learning experience. But innovation poses a major challenge for researchers and teachers alike – how can the effect of an innovation be measured or assessed? This paper assesses the current state of evaluation methods applied in Business Schools. Student feedback has emerged as the dominant approach, but application is still at a fairly basic level. A case example of evaluating the new first year redesign of the business management degree at City’s Business School is used to illustrate the practical issues involved. Student feedback offers some indication of the success of the redesigned degree, but it does not entail any constructive dialogue between students and lecturers, and students often lack the skills to frame feedback constructively. The paper discusses the implications of changes in the business context for the evaluation methods used in Business Schools. 


Keywords: 21st century business, constructivist methods, evaluation of learning, student feedback methods, business management degree


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Business School Teaching of Research Methods – A Review of Literature and Initial Data Collection for Undergraduate Business School Students  pp100‑114

Anthony Mitchell, Martin Rich

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The Three Positions for Interorganizational Interventionist Researcher: Navigating in the Supplier‑Customer Dyad  pp115‑128

Vesa Tiitola, Jouni Lyly-Yrjänäinen, Teemu Laine

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Experience Sampling Methodology: A Systematic Review and Discussion for Organizational Research  pp129‑141

Ozge Can

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A Reflection on SSM as a Critical Social Action Research Method: Towards Improvement of Project Governance  pp142‑152

Carin Venter

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The Discovery of Grounded Theory Practices for Software Engineering Research  pp153‑165

Rozilawati Razali, Mashal Kasem Alqudah, Dzulaiha Aryanee Putri Zainal

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The Research Audit Trail: Methodological Guidance for Application in Practice  pp166‑177

Marian Carcary

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Teaching Research Methodology: Everything’s a Case  pp178‑188

CD Reddy

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Editorial for EJBRM issue 18 volume 2  pp189‑190

Ann Brown

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