The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
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Journal Issue
Volume 17 Issue 3 / Sep 2019  pp102‑191

Editor: Ann Brown

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A Detailed Guide on Converting Qualitative Data into Quantitative Entrepreneurial Skills Survey Instrument  pp102‑117

Anastacia Mamabolo, Kerrin Myres

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Using the TACT Framework to Learn the Principles of Rigour in Qualitative Research  pp118‑129

Ben K. Daniel

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Addressing The Challenge of Building Research Capabilities in Business Management Undergraduate Students  pp130‑142

Martin Rich, Ann Brown, Aneesh Banerjee

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An Illustration of a Deductive Pattern Matching Procedure in Qualitative Leadership Research  pp143‑154

Noel Pearse

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Most qualitative studies in business‑related research have adopted an inductive approach, in that they explore specific cases and then extract themes, or statements that are more general, from this data. This approach has its shortcomings, including not developing a more systematic body of knowledge of behavioural and social processes that take place in organisations. In contrast, in deductive qualitative research, the theoretical propositions derived from a review of the literature serve as its departure point, informing how the data is collected. Later on in the analysis of data, the researcher uses the propositions to determine if the literature explains the case that was being investigated. Unfortunately, given the relative neglect of deductive qualitative research approaches, there is little guidance and few examples offered that illustrate the application of these techniques. This poses a challenge for researchers, who often need a greater level of structure when it comes to designing and conducting their research. Therefore, the aim of this paper is to illustrate the design of a research protocol that integrates two deductive approaches that are suitable for explanatory case study research, namely deductive thematic analysis and pattern matching. This paper develops a seven‑step process that researchers can follow, for carrying out this type of deductive qualitative research. Using extracts from a research study investigating the leading of organisational change, the steps in this process are illustrated. 


Keywords: thematic analysis, pattern matching, case study research, deductive qualitative analysis, leading organisational change


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Augmenting Social Media Research with Q Methodology: Some Guiding Principles  pp155‑164

Charmaine du Plessis

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Sequencing Effects in the Analysis of Complex Experiments in Business Research: Mechanisms, Biases, and Recommendations  pp165‑178

Peter Kotzian

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Business Research Methodologies and the need for Economies of Scale in the Business Research Process: Harnessing the Innovation Opportunities of Novel Technologies and Technological Change  pp179‑190

Chris William Callaghan

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EJBRM Editorial for Volume 17 Issue 3 2019  pp191‑191

Ann Brown

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