The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
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Journal Issue
Volume 14 Issue 2 / Nov 2016  pp71‑167

Editor: Ann Brown

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EJBRM Volume 14 Issue 2, 2016  pp71‑71

Ann Brown

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Militating against data fabrication and falsification: A protocol of trias politica for business research  pp72‑82

Anthony Stacey

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Towards a Systematic Approach to Reviewing Literature for Interpreting Business and Management Research Results  pp83‑97

Kambidima Wotela

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Using World Café to Enhance Relationship‑building for the Purpose of Developing Trust in Emotional Intelligence Training Environments  pp98‑110

Lesley Gill et al

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Action Research: Intertwining three exploratory processes to meet the competing demands of rigour and relevance  pp111‑124

Gertjan Schuiling, Derk Jan Kiewiet

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Mixed Methods Research: Insights from Requirements Engineering  pp125‑134

Rozilawati Razali et al

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Making the Case for a Mixed Methods Design in a Bourdieusian Analysis of Family Firms  pp135‑146

Udeni Salmon

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This paper justifies a mixed methods design in a Bourdieusian analysis of SME family manufacturing firms in the UK. Despite the extensive use of Bourdieu in sociological research, there have been few attempts to apply his powerful “thinking tools” of doxa, habitus and fields (Bourdieu, 1979) to business studies. The research methodology outlined in this study adopts a fresh approach to a Bourdieusian analysis of the distinctive nature of family firms, known as “familiness” (T. M. Zellweger, Eddleston, & Kellermanns, 2010). Bourdieu used diverse research methods, including in‑depth interviews, photographs and large‑scale questionnaires to develop his concepts of doxa, fields and habitus. Therefore the philosophical underpinning has suggested a particular methodological design. Adopting a QUAN + QUAL approach (Creswell & Plano Clark, 2011, p. 110), this paper will describe the rationale for the choice of mixed methodology, the relationship of the design to the research aim and objectives, the challenges of each research stage and the case for a mixed methods research design. The quantitative stage identifies trends and correlations between innovation and family firms in the manufacturing sector using a government‑commissioned dataset. The qualitative stage is an in‑depth analysis of 27 interviews with family firms. The final stage will compare and contrast the analysis from both stages to arrive at a fuller understanding of the phenomenon of “familiness”. This paper will not outline the results from the study, which will be the subject of further papers. It is intended that the contribution of this study will assist family firm researchers to design effective research approaches when exploring the complex nature of family firms. Furthermore, the 


Keywords: Mixed methods, Bourdieu, family firms, familiness, manufacturing, innovation


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Telling Tales: Storytelling as a Methodological Approach in Research  pp147‑156

Tara Rooney, Katrina Lawlor, Eddie Rohan

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Innovative Methodologies in Qualitative Research: Social Media Window for Accessing Organisational Elites for interviews  pp157‑167

Efrider Maramwidze-Merrison

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