Lessons from the field: Applying the Good Reporting of A Mixed Methods Study (GRAMMS) framework pp55‑66
Abstract: The aim of this paper is to apply a quality framework for mixed methods studies referred to as the Good Reporting of A Mixed Methods Study (GRAMMS) framework which was developed by OCathain, Murphy & Nicholl (2008). Mixed methods research i s an emerging methodological movement and one which is gaining in popularity across business and management fields. Those who have studied the use of mixed methods research in business have noted that a common criticism of mixed methods studies reported i n academic journals is the lack of a justification or rationale for the use of mixed methods and how the study has integrated the data or findings from the study. The aim of this paper is to apply and therefore demonstrate what needs to be documented when reporting a mixed methods study. To do this we have applied the GRAMMS to a piece of field research already reported to a community based audience. The study utilised an exploratory mixed methods research design over three sequential phases and involved a combination of both qualitative and quantitative data combinations throughout the three phases. The research and its findings are now being prepared for academic publication through the process of applying the GRAMMS framework. We have documented this p rocess as a means of assisting novice mixed methodologists who may be struggling with how they might report this new and emergent approach to research. The GRAMMS framework consists of six main points which address the rationale for utilising mixed method s as well as issues relating to the methodological choices attached to data collection methods, sequencing, sampling, priority of data, points of integration and data analysis techniques. The value of the paper lies firmly in the documenting of the GRAMMS application process and therefore how to best write up community based mixed methods field research for an academic outlet and audience.
Keywords: Keywords: mixed methods research, GRAMMS, extended mixed methods notation system, data transformation, skilled migrants
Advancing Polyphonic, Multi‑layered and Authentic Narrative Inquiry: Actor Sensemaking during Transformational Change pp67‑83
Abstract: This paper foregrounds multi‑layered and polyphonic narrative inquiry to elucidate an authentic representation of the intersectional sensemaking processes of organisational actors. This can afford particular value during the complex and dynamic circumstances of transformational change, as exemplified within the narrative tension of the joint venture Communications Sector Provider case examined in this study. The approach is panoptic and deeply situated within the context of understanding meaning ‑making. This is achieved by adopting a multiplicity of embedded, creative and integrative approaches to narrative elucidation, evaluation and articulation, supported by robust triangulation and process transparency. The original framework STRIKE ‑ STruct ured Interpretation of the Knowledge Environment is demonstrated to afford particular value as a diagnostic and prescriptive observational tool, based on Wittgenstein's (2001) picture theory of meaning. With notable attention to non‑somatic artefacts, S TRIKE surfaces actor sensemaking and emergent narratives in situ. In addition, creative art and visualisation techniques optimise the conduits for direct participant expression, augmenting the traditional focus group method to enhance the capacity for all voices to be heard. The collocation of narrative data within context benefits authenticity and advances the production of coherent and cohesive findings. A holistic, multi‑dimensional, multi‑textured and representational understanding of the problem sit uation emerges. This brings the criticality of human interaction with the physical as well as the social environment in order to create meaning to sharp focus. It is through an intersection of human‑material, social‑technical dialogue, across physical, t extual, linguistic and visual dimensions, that organisational actors maintain, recreate and reinterpret their individual and collective identity as a means to navigate and make sense of, the complex self and group challenges catalysed by transformational change.
Keywords: Keywords: narrative inquiry, authenticity, polyphony, sensemaking, transformational change, STRIKE
Promoting the case for Using a Research Journal to Document and Reflect on the Research Experience pp84‑92
Abstract: This paper draws upon a personal research journey and makes the case for recording this experience using a research journal. tol The context for this paper is based on a study of family life and leisure, which collected data using more tradition al qualitative methods, namely focus groups and interviews with pre‑birth and post birth couples and leisure managers in New Zealand. The research design for this study was based on phenomenology, where the experience of the subjects being studied was sig nificant and involved developing an understanding of the lived experiences of pre‑birth and post‑birth couples, where the way they acted was dependent upon their understanding and meaning of their behavior (Waters, 1994) This paper draws on the research ers own reflections recorded in a research journal, whilst undertaking this research study over a five year period. The paper discusses the meaning and importance of reflection as a way of evaluating the researchers own research journey and highlights a number of issues with reference to the validity of such data. The paper concludes by revisiting the key benefits of reflection and affirms the belief that research journals are a useful tool, which enables the researcher to record personal thoughts and o bservations in a systematic manner.
Keywords: Keywords: personal, research journey, phenomenology, observing, writing, journal, reflection, y, qualitative research
Abstract: This paper examines the distinctive features of narrative inquiry, reviews how narrative has been taken up in a range of disciplinary areas, and argues for the use of a narrative approach to the study of social processes in marketing organisatio n. An illustration is provided of narrative analysis of an exemplar case with the aim of surfacing tacit knowledge and drawing lessons from practice on a successful collaborative branding activity. A series of practices, including accounting, justifying a nd empathising are identified as important in the development of this emergent branding project. The findings resonate with Bojes (1991) contention that being able to perform stories is an underrated yet important management skill that can assist orga nisation members to make sense of what is going on and to effect change.
Keywords: Keywords: narrative, narrative inquiry, branding, cross-sector partnerships, collaboration.
Applying Knowledge Cartography Techniques and Tools to Facilitate the Process of Realist Synthesis pp106‑116
Abstract: The astonishing growth of academic publications worldwide and the increasing access to online bibliographic databases of recent decades represent a challenge to researchers and professionals concerning the integration of findings on their area o f expertise. As management studies multiply the importance of using new methods of qualitative research synthesis increases. New methods of qualitative synthesis have been recently developed, such as qualitative meta‑synthesis and realist synthesis (or r ealist review). Yet, these qualitative syntheses methods remain relatively unknown by management researchers. Objectives ‑ The purpose of this paper is to briefly present the realist synthesis method, and to show how knowledge cartography techniques and tools can be used in realist synthesis in order facilitate the process of theory building. Design/methodology ‑ Underpinnings and method of realist synthesis are described, followed by a discussion on knowledge cartography and its applications to qualitat ive research. A realist synthesis on collaborative teaching serves as an illustration of how knowledge mapping tools can facilitate the realist review process. Findings Cartographic techniques and tools can facilitate organizing and analysing studies, a rranging and re‑arranging concepts and, thus, can help designing theoretical frameworks in realist reviews. Originality/value This paper can contribute to the instrumentalization of the realist review method, and to disseminate this method of research s ynthesis in Management Research.
Keywords: Keywords: qualitative research synthesis, realist synthesis, knowledge cartography, knowledge maps