The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
For general enquiries email
Click here to see other Scholarly Electronic Journals published by API
For a range of research text books on this and complimentary topics visit the Academic Bookshop
Information about The European Conference on Research Methodology for Business and Management Studies is available here






Journal Issue
Volume 11 Issue 1 / Jun 2013  pp1‑50

Editor: Ann Brown

Download PDF (free)

Editorial for EJBRM Volume 11 Issue 1  pp1‑1

Ann Brown

Look inside Download PDF (free)

Finite Mixture Models in Market Segmentation: A Review and Suggestions for Best Practices  pp2‑15

Michael Tuma, Reinhold Decker

Look inside Download PDF (free)

Equidistance of Likert‑Type Scales and Validation of Inferential Methods Using Experiments and Simulations  pp16‑28

Bjorn Lantz

Look inside Download PDF (free)

The use of Grounded Theory Technique as a Practical Tool for Qualitative Data Collection and Analysis  pp29‑40

Japhet Lawrence, Usman Tar

Look inside Download PDF (free)

Using Photo‑Elicitation to Explore Place Attachment in a Remote Setting  pp41‑50

Joanna Tonge, Susan Moore, Maria Ryan, Lynnath Beckley

Look inside Download PDF (free)