The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
For general enquiries email
Click here to see other Scholarly Electronic Journals published by API
For a range of research text books on this and complimentary topics visit the Academic Bookshop
Information about The European Conference on Research Methodology for Business and Management Studies is available here






Journal Issue
Volume 10 Issue 1 / Jan 2012  pp1‑52

Editor: Ann Brown

Download PDF (free)

The Use of Narratives to Reveal the Secret Data of Organisational Life  pp1‑8

Andrew Armitage, Alan Thornton

Look inside Download PDF (free)

Mixed Methods: Combining Expert Interviews, Cross‑Impact Analysis and Scenario Development  pp9‑21

Matthias Muskat, Deborah Blackman, Birgit Muskat.

Look inside Download PDF (free)

The Multidisciplinary Nature of Business Strategy: Suggesting a Rhizome Paradigm  pp22‑33

Eli Noy, Aim Deulle Luski

Look inside Download PDF (free)

The Effect of Misspecification of Reflective and Formative Constructs in Operations and Manufacturing Management Research  pp34‑52

Subhadip Roy, Monideepa Tarafdar, T.S. Ragu-Nathan, Erica Marsillac

Look inside Download PDF (free)


This paper highlights theoretical and mathematical differences between formative and reflective measurement models, in the context of academic SEM oriented research in Operations and Manufacturing Management, an area of significant current interest. It discusses problems associated with measurement model misspecification. It further illustrates, using survey data, the effects of possible misspecification on model fit parameters and path coefficients in a nomological model, using the Partial Least Squares (PLS) approach. It then proposes guidelines for the use of the PLS methodology for analyzing formative measurement models. 


Keywords: formative, reflective, measurement models, PLS, structural equation modeling, model misspecification


Share |