The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
For general enquiries email administrator@ejbrm.com
Click here to see other Scholarly Electronic Journals published by API
For a range of research text books on this and complimentary topics visit the Academic Bookshop
Information about The European Conference on Research Methodology for Business and Management Studies is available here

linkedin-120 

 

twitter2-125 

 

fb_logo-125 

 

Journal Article

Using Plenary Focus Groups in Information Systems Research: More than a Collection of Interviews  pp209-216

Polly Sobreperez

© Nov 2008 Volume 6 Issue 2, Editor: Ann Brown, pp123 - 216

Look inside Download PDF (free)

Abstract

Qualitative techniques for the collection of empirical materials are classically identified as including interviews and observations. However a further technique has more recently emerged known as the group interview or focus group, which may be applicable only to certain types of research situation but is widely overlooked and can add a level of knowledge and richness not available through other techniques. This paper follows the growth of focus group research, looks for situations in Information Systems research where this technique gives unique insights, and describes the conduct and application of the technique in a case study setting. An example of a useful structuring technique is described and conclusions are drawn concerning a particular type of focus group in information systems qualitative research which may well be useful in other research scenarios.

 

Keywords: research instrument, focus groups, data collection, empirical technique

 

Share |