The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
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Journal Article

Claiming the Streets: Feminist Implications of Psychogeography as a Business Research Method  pp47-54

Deborah Knowles

© Dec 2009 Volume 7 Issue 1, ECRM 2009, Editor: Ann Brown, Joseph Azzopardi, Frank Bezzina, pp1 - 116

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Abstract

This paper is intended to establish a claim that the techniques of psychogeography may be advantageously employed in business and management research in order to provide a new perspective on how organisations are experienced. It examines this practice for its possibilities as a research approach for women and its compatibility with feminist research methods. Psychogeography offers an approach to gaining an understanding of the ways that human behaviour is shaped by the geographical environment (Coverley, 2006). It constitutes a style of collecting a variety of qualitative data using complementary methods, which gives a textured view of the real world in a particular environment. Psychogeography is primarily a literary tradition. However, its constituent parts are academic disciplines rooted in real world experience. The attraction of psychogeography to a business researcher is many layered. It invites the researcher to observe the environment slowly and painstakingly, whilst "strolling", and to construct meanings in a number of ways. Walking is celebrated by psychogeographers as a cultural act and an important way to understand the world, yet the male‑as‑norm character of psychogeographers is well established (Solnit, 2001). The masculine tradition of psychogeography may operate to challenge woman researchers to examine the possibility of using this approach in conjunction with feminist perspective research methods as a way of exploring and questioning women's place in a patriarchal culture (Acker et al, 1983). Feminist research methods seek to address the "invisibility" of women's experience in academic studies (Roberts, 1990:7), to overturn the male‑as‑norm perspective, and to highlight the possibilities for women to engage in 'male‑preserve' activities. In the case of the male preserve of psychogeography these intentions would apply not only to the subject of the study but also to the practice of the research method itself.

 

Keywords: psychogeography, feminist research methods, qualitative research, safety in the field, London, organisations

 

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Journal Article

Psychogeography – Providing a Lens on Corporate Culture and its Potential Impact on Career Success: A Novel and Efficient Approach  pp99-108

Dorothy Wardale, Linley Lord

© Oct 2017 Volume 15 Issue 2, Editor: Ann Brown, pp57 - 141

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Abstract

Psychogeography refers to the loose interface between psychology and geography. Specifically it examines how we impact on the environment and the environment impacts on us. As a process it involves intimately observing the environment and seeing what may have been previously unobserved. Participants then construct meaning from these observations. This paper describes how we used a time‑limited psychogeography approach followed immediately by a focus group as research method. The aim was to determine if examining participants’ work environment would potentially enable them to identify enablers and barriers to career success. The findings from these two short interventions are compared to the more often used semi‑structured interview approach to reveal that the psychogeography provided another lens to the research. Interestingly factors that were uncovered in the psychogeography and focus groups were generally different to those identified in the interviews. The participants were a group of high‑potential academic women at a large public university in Western Australia. They were enrolled in a career and leadership development program aimed at assisting women access promotions and other senior roles leadership within the university Much of the women’s career development literature focuses on ‘fixing women’ and not the system. To that end we wanted to use a method, in addition to interview questions, to uncover aspects of the corporate environment that might impact on women’s decisions to progress their careers. We asked participants to dérive, stroll or wander within their university campus with a view to observing any ‘career enablers and barriers at work’. To not impose any further burden on their time, and to manage the wealth of data generated by the psychogeography, we asked the women to immediately share their insights through a structured focus group discussion. Participants found the psychogeography exercise a novel approach to discovering and rediscovering their work environment. The findings revealed aspects of the work environment that had not previously been overt. These included participants’ appreciation of students having fun and a carnival atmosphere within the campus yet a simultaneous concern at the lack of quiet spaces to support scholarship and research; a disparity of investment in infrastructure improvements across various schools and faculties, which led to discussions of how disparately workload was managed by different managers; staff being segregated from students and other staff with security doors; the number of steps at the university and the impact this would have on some people with a disability. One pleasing and unexpected outcome of the psychogeography exercise was the level of energy and collegiality it generated. The exercise was conducted at an early stage in an eight‑month career development program and its use heightened participant’s awareness of aspects of their work environment’s impact on career success that may have otherwise remained uncovered or unexamined. Our view is that psychogeography; within a limited timeframe is a valuable method to employ. When the data from such a method is captured though a focus group the impost on participant’ times is lessened, the quality of data is retained with the combined research method producing novel findings that may be different to other more traditional qualitative research methods. In our case, they helped uncover aspects of university culture and enculturation to which many research participants had been previously oblivious.

 

Keywords: Psychogeography, focus groups, career success, gender, qualitative research, corporate culture

 

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Journal Issue

Volume 7 Issue 1, ECRM 2009 / Dec 2009  pp1‑116

Editor: Ann Brown, Joseph Azzopardi, Frank Bezzina

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Editorial

The 8th European Conference on Research Methods in Business and Management attracted a wide range of papers. The conference fell naturally into four main themes: introducing relatively new techniques, in depth description of application of accepted research methods, overview of the whole research process and attempts to deal with intractable problems. The final selection of papers was agreed both the editor of the Journal and the editors of the conference proceedings, Joseph Azzopardi and Frank Bezzina. The comments of session chairs were taken into account in making the final selection of papers for this issue of the EJBRM.

The quality of the papers was particularly high and the selection of those papers for the Journal presented a difficult choice. The papers selected were chosen for their quality of writing, their relevance to the Journal’s objective of publishing papers that offer new insights or practical help in the application of research methods in business research and to represent the four major themes of the conference.

The papers dealt with the problems facing management researchers in a variety of ways. The papers proposed a number on new and unusual methods, including Psychogeography ( Knowles) and webometrics (Romero‑Frias). Both of these papers focused on explaining the technique and its appropriateness to business research. Techniques dealt with in previous issues were also well represented including mixed methods (Ryan); Grounded Theory (Noel & Kamyangale); REP Grid (Klaus). Several papers offered some valuable insights into key steps of the research process including audit trail (Carcary) and data collection problems and interpretation ( Iacono, Brown and Holtham; Rasmussen, and Heiko; Heiro and Reetta). The paper by Brooke and Parker introduced a new dimension (spirituality) to the philosophy of business research. One paper offered an intriguing review of leadership research (Mortimer).

 

Keywords: brand identity, brand personality, business intelligence, business management, business survey, critical management, essential self, fact-based, feminist research methods, focus groups, Foucault, grounded theory, health care professionals, higher education, information systems, information technology, internet studies, interpretivist paradigm, interview, leadership theory, London, longitudinal case work, luxury brand, meaning and work, methodology, multicultural data collection, nonresponse, organisations, organisations audit trail, organizational culture, participant observation, philosophy, Protestant Ethic, psychogeography, qualitative data, qualitative online research, qualitative research, qualitative research methods, regional development, religion, Repertory Grid Method, research confirmability, trustworthiness, research design, research methods , research strategies, safety in the field, self-selection, SMEs, spirituality, steel trading case, transferability, Web 2.0, Web minin

 

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Journal Issue

Volume 15 Issue 2 / Oct 2017  pp57‑141

Editor: Ann Brown

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Editorial

ec6b0d90e60fa8dcfba4e184b3080a78Dr Ann Brown is a Senior Lecturer in Information Management in the Faculty of Management at Cass Business School and Associate Dean for the Undergraduate programme. She took an MSc (Operational Research) at LSE while working at the British Steel Corporation as an Operational Researcher. She obtained her doctorate from City University in 2005, based on her work into the problems and potential of Information Systems applications to create Business Value for organisations. She supports a number of IS academic conferences through her work as a member of conference committees. She was a member of the editorial panel for Information and Management until 2008. Her research spans the exploitation of IS in organisations, the application of qualitative research methods and the impact of non traditional Teaching and Learning methods on student achievement, such as activity based learning. 

 

Keywords: qualitative, methodology, saturation, sampling, interview, coding, gerund, data analysis, constructivist grounded theory, whole networks, inter-organizational networks, evolving markets, connected health, network ethnography, anthropological research methods, insider action research, researching entrepreneurship, digital entrepreneurship, Psychogeography, focus groups, career success, gender, qualitative research, corporate culture, CQR, qualitative methods, management research, document analysis, semi-structured interviews, Delphi, Delphi method characteristics, Delphi method variants, Information systems research, Taxonomy, Taxonomy development, Phenomenology, Arts Research, Qualitative Methodology, Alchemy Methodology, arts-based research, Husserl

 

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