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Journal Article

Using Insider Action Research in the Study of Digital Entrepreneurial Processes: A Pragmatic Design Choice  pp85-98

Kisito Futonge Nzembayie

© Oct 2017 Volume 15 Issue 2, Editor: Ann Brown, pp57 - 141

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Abstract

The field of entrepreneurship is yet to exhaust the gamut of qualitative design choices for use in researching the entrepreneurial process. For this reason, this paper proposes that insider action research (IAR), with its iterative, immersive and emergent form of inquiry, presents a pragmatic design choice for understanding the nature of uncertainty surrounding the digital entrepreneurial process. Since entrepreneurship in the digital context is a highly dynamic and fluid process, IAR appears well‑suited for use in researching the phenomenon. Yet, the paucity of its application in entrepreneurship research, and less so in the emerging digital space, is rather puzzling. Thus, using a real time case study of a new venture creation process in the e‑learning sector, this paper contributes by elucidating how this mode of inquiry might be set up and applied in digital entrepreneurship experimentation. Even though the longitudinal study at hand is still unfolding, the completion of two IAR cycles serves to demonstrate how a symbiotic interweaving of new venture creation and new knowledge production can provide the basis for extracting valuable insights about the digital entrepreneurial process.

 

Keywords: insider action research, researching entrepreneurship, digital entrepreneurship

 

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Journal Issue

Volume 15 Issue 2 / Oct 2017  pp57‑141

Editor: Ann Brown

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Editorial

ec6b0d90e60fa8dcfba4e184b3080a78Dr Ann Brown is a Senior Lecturer in Information Management in the Faculty of Management at Cass Business School and Associate Dean for the Undergraduate programme. She took an MSc (Operational Research) at LSE while working at the British Steel Corporation as an Operational Researcher. She obtained her doctorate from City University in 2005, based on her work into the problems and potential of Information Systems applications to create Business Value for organisations. She supports a number of IS academic conferences through her work as a member of conference committees. She was a member of the editorial panel for Information and Management until 2008. Her research spans the exploitation of IS in organisations, the application of qualitative research methods and the impact of non traditional Teaching and Learning methods on student achievement, such as activity based learning. 

 

Keywords: qualitative, methodology, saturation, sampling, interview, coding, gerund, data analysis, constructivist grounded theory, whole networks, inter-organizational networks, evolving markets, connected health, network ethnography, anthropological research methods, insider action research, researching entrepreneurship, digital entrepreneurship, Psychogeography, focus groups, career success, gender, qualitative research, corporate culture, CQR, qualitative methods, management research, document analysis, semi-structured interviews, Delphi, Delphi method characteristics, Delphi method variants, Information systems research, Taxonomy, Taxonomy development, Phenomenology, Arts Research, Qualitative Methodology, Alchemy Methodology, arts-based research, Husserl

 

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