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Journal Article

Comparison of Web and Telephone Survey Response Rates in Saudi Arabia  pp123-132

Ali A. Al-Subaihi

© Nov 2008 Volume 6 Issue 2, Editor: Ann Brown, pp123 - 216

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A study was conducted to compare the response rate of telephone interview and Web Survey in Saudi Arabia utilizing Internet usage statistics, as well as experimental design. Official data shows that the reason that led the majority of Saudi people to choose not to interact with Web Survey similarly to the telephone interview is not technical due to the lack of Internet coverage, but rather cultural. Furthermore, the experimental part demonstrates three main findings. First, the response rate to the Web Survey is significantly lower than to the telephone interview. Second, Saudi males participated significantly more than females especially with the Web Survey though both had the same level of Internet access. Third, the average response rate of telephone interview is significantly above 95% for both genders, whereas the average response rate of the Web Survey is about 30%.


Keywords: Web survey, telephone survey, response rate, Saudi Arabia


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