The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
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Journal Article

Business Research Methodologies and the need for Economies of Scale in the Business Research Process: Harnessing the Innovation Opportunities of Novel Technologies and Technological Change  pp179-190

Chris William Callaghan

© Sep 2019 Volume 17 Issue 3, Editor: Ann Brown, pp102 - 191

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Theory and evidence suggests that returns to research and research and development are currently declining. This paper seeks to identify patterns in the use of business research methodologies in certain of the latest articles published at the forefront of the field of business research innovation, from its leading journal. This literature is used to identify the current front line of business research methodologies at the forefront of the field. Propositions are derived from novel theory, and are critically juxtaposed against identified topics and methodologies in these articles. In so doing, the conceptual distance of the front line of empirical research in the field from the radical front line of theory in the broader field is quantified. Methodological implications are discussed and recommendations are made for the development of a future research agenda.


Keywords: Research methodology; Innovation; Technology; Technological change; Management; Crowdsourcing


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Journal Issue

Volume 17 Issue 3 / Sep 2019  pp102‑191

Editor: Ann Brown

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Keywords: entrepreneurs, entrepreneurial skills, mixed-methods, qualitative, quantitative, Rigour, trustworthiness, auditability, credibility, transferability, methods pedagogy, TACT, Problem-based learning, teaching research methods, first year UG business students, business research process, thematic analysis, pattern matching, case study research, deductive qualitative analysis, leading organisational change, mixed method, social media research, Q factor analysis, Q methodology, Q study, Experimental Design; Factorial Surveys; Order-effects; Omitted-Variable Bias JEL Codes: C21; C91, Research methodology; Innovation; Technology; Technological change; Management; Crowdsourcing


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