The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
For general enquiries email administrator@ejbrm.com
Click here to see other Scholarly Electronic Journals published by API
For a range of research text books on this and complimentary topics visit the Academic Bookshop
Information about The European Conference on Research Methodology for Business and Management Studies is available here

linkedin-120 

 

twitter2-125 

 

fb_logo-125 

 

Journal Article

Motivators for Australian Consumers to Search and Shop Online  pp47-56

Ian Michael

© Nov 2006 Volume 4 Issue 1, Editor: Arthur Money, pp1 - 66

Look inside Download PDF (free)

Abstract

This paper investigates the factors that motivate Australian consumers to use the Internet to search and shop for products and services. A qualitative research method was used, utilizing a semi‑structured, in‑depth interview technique. Twenty in‑depth interviews were conducted, using a snowball sampling method. The study found that there were six motivating factors that drew consumers to search and shop online for products and services. These factors include: convenience, saving time, cheaper prices along with the ability to compare prices, good place to shop for specialty and hard‑to‑access products, higher level of consumer control, and the ease of comparing products and services.

 

Keywords: Motivating factors, Internet, consumer behaviour, search, shop, online

 

Share |

Journal Issue

Volume 4 Issue 1 / Nov 2006  pp1‑66

Editor: Arthur Money

View Contents Download PDF (free)

Editorial

"This new edition of EJBRM once again offers readers a range of interesting ideas concerning various options available to the academic researcher working in the business and management field of study.

With regards to research methodology the business and management field of study has much to offer the researcher in a number of respects. The first reason for this is that this field of study is so broad and so many interesting topics fall within its ambit. This is of course and advantage as well as a major challenge for the academics who work in this field of study. Different topics have different research methodology potentials and so researchers have much to choose from.

There is also the question of the fact that there is a stream of new and interesting ideas being generate as to how to tackle both new as well as well established research topics.

For this issue papers of topics such as ""Can methodological applications develop critical thinking?"" (Blackman and Benson), ""Getting the most from NUD•IST/Nvivo"" (Dean and Sharp), ""Applying Multidimensional Item Response Theory Analysis to a Measure of Meta‑Perspective Performance"" (Kacmar et al), ""A few proposals for designing and controlling a doctoral research project in management sciences"" (Lauriol), ""Validation of Simulation based Models: a Theoretical Outlook"" (Martis), ""Motivators for Australian consumers to search and shop online"" (Michael), ""A case study on the selection and evaluation of software for an Internet organisation"" (van Staaden and Lubbe) have been accepted.

I trust that readers will find these papers as interesting as I have."

 

Keywords: Black Box testing, business process, CAQDAS, coding and reporting, commercial software system, consumer behaviour, critical thinking, dynamic models, evaluation, internet, interpreting data transcription, item response theory, modeling motivating factors, NUD*IST/NVivo, qualitative research reporting, request for proposal (RFP), research methodology, scale development simulation, software, validation process, validation schemes, validation, vendors

 

Share |