The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
For general enquiries email administrator@ejbrm.com
Click here to see other Scholarly Electronic Journals published by API
For a range of research text books on this and complimentary topics visit the Academic Bookshop
Information about The European Conference on Research Methodology for Business and Management Studies is available here

linkedin-120 

 

twitter2-125 

 

fb_logo-125 

 

Journal Article

Innovative Methodologies in Qualitative Research: Social Media Window for Accessing Organisational Elites for interviews  pp157-167

Efrider Maramwidze-Merrison

© Nov 2016 Volume 14 Issue 2, Editor: Ann Brown, pp71 - 167

Look inside Download PDF (free)

Abstract

Reflexivity is the nature of qualitative research (Lincoln and Guba, 1985; Morgan an Smircich, 1980); implying that through reflectivity exercises researchers are able to demonstrate their research's rigour and also create a treasure trove of ideas and strategies, share the pleasures and agonies of doing qualitative research. The ever‑growing body of knowledge on the strategies for accessing research participants that researchers share, evidences the gains of reflexivity (see the newly injected literature Cunliffe and Alcadipani, 2016; Blix and Wettergren, 2015; Mikecz, 2012). Well, this article does the same; it reflects on the access methodology employed for a PhD research (Maramwidze, 2015) carried out to explore the challenges faced by Foreign Direct Investors (FDI) in the South African banking sector, which involved sampling elite respondents. Similar to other researchers' views on accessing potential research participants, in this case organisational elites, the researcher faced challenges associated with gaining access; as well as the usually high cost of conducting face‑to‑face qualitative interviews.

 

Keywords: Keywords: Reflexivity in qualitative research, organisational elites, innovative and diplomatic access strategies, social media, LinkedIn, research students, teaching research methods

 

Share |

Journal Article

Low Cost Text Mining as a Strategy for Qualitative Researchers  pp2-16

Jeremy Rose, Christian Lennerholt

© Apr 2017 Volume 15 Issue 1, Editor: Ann Brown, pp1 - 56

Look inside Download PDF (free)

Abstract

Advances in text mining together with the widespread adoption of the Internet have opened up new possibilities for qualitative researchers in the information systems and business and management fields. Easy access to large amounts of textual material through search engines, combined with automated techniques for analysis, promise to simplify the process of qualitative research. In practice this turns out not to be so easy. We outline a design research approach for building a five stage process for low tech, low cost text mining, which includes insights from the text mining literature and an experiment with trend analysis in business intelligence. We summarise the prototype process, and discuss the many difficulties that currently stand in the way of high quality research by this route. Despite the difficulties, the combination of low cost text mining with qualitative research is a promising methodological avenue, and we specify some future paths for this area of study.

 

Keywords: big data, business intelligence, qualitative research method, social media analysis, text mining, text analytics

 

Share |

Journal Issue

Volume 15 Issue 1 / Apr 2017  pp1‑56

Editor: Ann Brown

View Contents Download PDF (free)

Keywords: big data, business intelligence, qualitative research method, social media analysis, text mining, text analytics, Social Physics, crowdsourcing, multicultural, multidisciplinary, collaborative research, social sciences, Knowledge Cafés, Theory refinement, Theoretical conjectures, Research Methodology, Hermeneutics, Multiple imputation by chained equations, MICE, missing data, guidelines, review, R

 

Share |