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Journal Article

Guidelines for Researchers Using an Adapted Consensual Qualitative Research Approach in Management Research  pp109-119

A van den Berg, M Struwig

© Oct 2017 Volume 15 Issue 2, Editor: Ann Brown, pp57 - 141

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This article offers an approach to conducting qualitative research in Management Studies by providing researchers with guidelines to apply Consensual Qualitative Research (CQR). Although in the pursuit for structure, management researchers may be cautious of using qualitative research, CQR offers a structured qualitative research design option. The article explains how an adapted CQR design aligns well with most structured qualitative research methods. To describe an adapted CQR method, a research example based in Management Studies was used. This research example involved the development of a comprehensive theoretical framework that identified the various components of organisational reputation and reputation management and aimed at describing the role of social media within this framework. The primary research design of the research example consisted of two phases. The first phase comprised of an organisational policy document analysis. The second phase consisted of qualitative in‑depth, semi‑structured interviews with various departmental or divisional heads aimed at enriching the data collected using document analysis of specific policy documents. In both phases, a research team was employed as well as an auditing or verification system in keeping with the CQR method, where the research team considered the data codes, data coding, analysis and interpretation throughout the research process. This article further outlines the process followed and provides coding structures, which could be adopted for other similar studies. Ten CQR guidelines are proposed, which management researchers could apply when using document analysis in Management Studies as well as three guidelines for using interview transcripts from semi‑structured interviews. The CQR research process foundation was the research team approach adopted when analysing, coding and reporting on data collected. The adoption of a method such as CQR, or a modified version thereof, allows for a team of researchers to institute a process of validation to the research process and the results by thoroughly examining their own individual understandings of the data.


Keywords: CQR, qualitative methods, management research, document analysis, semi-structured interviews


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Journal Issue

Volume 15 Issue 2 / Oct 2017  pp57‑141

Editor: Ann Brown

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ec6b0d90e60fa8dcfba4e184b3080a78Dr Ann Brown is a Senior Lecturer in Information Management in the Faculty of Management at Cass Business School and Associate Dean for the Undergraduate programme. She took an MSc (Operational Research) at LSE while working at the British Steel Corporation as an Operational Researcher. She obtained her doctorate from City University in 2005, based on her work into the problems and potential of Information Systems applications to create Business Value for organisations. She supports a number of IS academic conferences through her work as a member of conference committees. She was a member of the editorial panel for Information and Management until 2008. Her research spans the exploitation of IS in organisations, the application of qualitative research methods and the impact of non traditional Teaching and Learning methods on student achievement, such as activity based learning. 


Keywords: qualitative, methodology, saturation, sampling, interview, coding, gerund, data analysis, constructivist grounded theory, whole networks, inter-organizational networks, evolving markets, connected health, network ethnography, anthropological research methods, insider action research, researching entrepreneurship, digital entrepreneurship, Psychogeography, focus groups, career success, gender, qualitative research, corporate culture, CQR, qualitative methods, management research, document analysis, semi-structured interviews, Delphi, Delphi method characteristics, Delphi method variants, Information systems research, Taxonomy, Taxonomy development, Phenomenology, Arts Research, Qualitative Methodology, Alchemy Methodology, arts-based research, Husserl


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