The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
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Journal Article

Motivators for Australian Consumers to Search and Shop Online  pp47-56

Ian Michael

© Nov 2006 Volume 4 Issue 1, Editor: Arthur Money, pp1 - 66

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Abstract

This paper investigates the factors that motivate Australian consumers to use the Internet to search and shop for products and services. A qualitative research method was used, utilizing a semi‑structured, in‑depth interview technique. Twenty in‑depth interviews were conducted, using a snowball sampling method. The study found that there were six motivating factors that drew consumers to search and shop online for products and services. These factors include: convenience, saving time, cheaper prices along with the ability to compare prices, good place to shop for specialty and hard‑to‑access products, higher level of consumer control, and the ease of comparing products and services.

 

Keywords: Motivating factors, Internet, consumer behaviour, search, shop, online

 

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Journal Article

The Dimension of Time: Historiography in Information Systems Research  pp1-10

Frank Bannister

© Jan 2002 Volume 1 Issue 1, Editor: Arthur Money, pp1 - 58

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Abstract

There is much to be learned from the study of history yet, as a form of research, historical studies have been largely overlooked by the IS community. It is argued that many current information systems can be best understood in terms of decisions taken in a particular temporal context and that by ignoring history, IS research is overlooking a powerful source of insights into the nature of such systems. Based on work in IS and from elsewhere, an outline for a historiographical research method in IS is presented and some issued related to this are discussed.

 

Keywords: Information Systems, History, Historiography, Interpretive Research

 

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Journal Article

Research Strategies — Beyond the Differences  pp46-49

Dan Remenyi

© Jan 2002 Volume 1 Issue 1, Editor: Arthur Money, pp1 - 58

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Abstract

The work of the scientist whether he or she is from the physical or natural scientific community or from the social science community is not materially different. The processes are much the same. The outcome required which is to add something of value to the body of theoretical knowledge is exactly the same. This paper uses the dialectic to highlight the core activities of the scientist.

 

Keywords: Research process, research question, Theoretical research, quantitative, positivism, qualitative

 

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Journal Article

Gender Reflexivity: A Missing Element from Action Research in Information Systems  pp50-58

Teresa Waring

© Jan 2002 Volume 1 Issue 1, Editor: Arthur Money, pp1 - 58

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Abstract

Much of the literature on AR in IS appears to have forgotten its radical roots and its subjective epistemology. More rigorous, mechanistic approaches and control mechanisms are continuing to emerge rather than more insightful and innovative methods of interpretation and reflexivity to facilitate making sense of the research. AR is a methodology, like ethnography, that involves people and as such is subject to organisational power and politics that can have dimensions of age, race, social class as well as gender. This paper argues that action researchers involved in information systems development should become more critical in their approach and provide insight into their research by avoiding linguistic reductionism and sanitised stories that remove the struggle, conflict and injustice inherent in all organisations involved in change. This can be done in a variety of ways. One such approach is by developing and presenting stories that are interpreted through different lenses that reveal to the reader new dimensions in the research. The lens used in this paper is a gender lens.

 

Keywords: Action Research, Information Systems development

 

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Journal Article

Getting results from online surveys — Reflections on a personal journey  pp45-52

Rachel A. McCalla

© Jul 2003 Volume 2 Issue 1, Editor: Frank Bannister, pp1 - 77

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Abstract

In this paper we present a personal reflection on the implementation of an online survey, highlighting the tradeoffs between the potential benefits and pitfalls. It is argued that casting your net out too wide, in a bid to maximise responses can result ultimately in a low response rate. We evaluate the experience of completing an online survey from the perspective of both the researcher and the respondent to outline the dynamics of the completion and submission process. Finally, in a bid to assist those interested, a review of some of the online survey tools is presented.

 

Keywords: Questionnaires, Surveys, Research Design, Research Process, Design and Implementation, Stakeholder Perspectives

 

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Journal Article

Conceptualising Participatory Action Research — Three Different Practices  pp47-58

Stefan Cronholm, Göran Goldkuhl

© Jul 2003 Volume 2 Issue 2, Editor: Arthur Money, pp47 - 170

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Abstract

The aim of this paper is to elaborate on the concept of action research. With inspiration from work performed by Checkland and McKay & Marshall the conceptualisation we are suggesting is illustrated in a model consisting of three different practices. Action research means that a research practice and a business practice are interacting. This interaction constitutes a third practice, which is at the same time a business change practice and an intervening empirical research practice. In the paper, we show how the three practices are interlinked to each other. The analysis is based on a work practice theory (ToP).

 

Keywords: Action Research, Information Systems Research, Practice Theory

 

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Journal Article

Grounded Theory and the 'And' in Entrepreneurship Research  pp85-94

David Douglas

© Jul 2003 Volume 2 Issue 2, Editor: Arthur Money, pp47 - 170

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Abstract

The paper puts forward the researching of entrepreneurship through the application of grounded theory methodology. Like much business and management research it contends that entrepreneurship research should both embrace the complex processes of enterprise activity and the inherent contextual factors that effect entrepreneurial behaviour. Accounts from other fields of social inquiry have conveyed the worthiness of grounded theory in phenomenological studies. The paper considers grounded theory methodology against the canons of accomplishing worthy social (scientific) inquiry. It addresses grounded theory as a means of emphasising how socially constructed experience is created and given meaning. It concludes that the requisite properties of grounded theory whilst addressing the principles of substantive social inquiry, as in entrepreneurship research, with some contextual and methodological considerations, offers an inductive approach to revealing complex characteristics of enterprise management, and potentially other business areas of inquiry.

 

Keywords: Grounded Theory, Research, Naturalistic, Canons, Entrepreneurship

 

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Journal Article

Using the Glaserian Approach in Grounded Studies of Emerging Business Practices  pp109-120

Walter Fernandez

© Jul 2003 Volume 2 Issue 2, Editor: Arthur Money, pp47 - 170

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Abstract

Based on a recently completed major study of an emerging business practice in the area of information systems management, this paper explains and discusses several important aspects of using the "Glaserian" approach to grounded theory. Grounded theory is an effective approach to produce rigorous research that is simultaneously relevant to business and management theory development and to professional practice. The paper presents a research model and delineates a number of characteristics, risks and demands intrinsic to the method, which can help researchers contemplating the use of grounded theory methodology for their studies.

 

Keywords: Grounded Theory, Glaserian Approach, Information Systems Research, Socio-technical Studies

 

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