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Journal Article

Equipping the Constructivist Researcher: The Combined use of Semi‑Structured Interviews and Decision‑Making maps  pp87-95

Reza Mojtahed, Miguel Baptista Nunes, Jorge Tiago Martins, Alex Peng

© Nov 2014 Volume 12 Issue 2, ECRM 2014, Editor: Ann Brown, pp75 - 167

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Abstract

Abstract: An interview is a technique used by qualitative researchers to elicit facts and knowledge about the phenomenon under investigation using a series of interview questions. Nonetheless, the establishment of conversation and negotiation of meaning during the interview process is still challenging for those who conduct interviews, no matter how skilled or experienced researchers are with the process. It is felt in particular that researchers would benefit from the use of an instrument that, in the course of semi‑structured interviews, would foster an environment where the ideas and meanings conveyed by informants could be developed and further discussed in order to achieve a deeper understanding of the phenomenon under investigation. Therefore, th is paper attempts to develop and introduce decision‑making maps as a new instrument to be used during the process of conducting semi‑structured interviews. This newly proposed instrument is inspired by the concept and practice of perceptual mapping. The p aper discusses the rationale for proposing the development and application of decision‑making map in the context of semi‑structured interviews, and reflects on the range of implications for the researcher, for participants, and for the practice of qualita tive research that claims affiliation with constructivism.

 

Keywords: Keywords: inductive research, constructivism, qualitative interview, perceptual mapping, decision-making map

 

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Journal Article

Overcoming Barriers: Qualitative Interviews With German Elites  pp77-86

Hilary Drew

© Nov 2014 Volume 12 Issue 2, ECRM 2014, Editor: Ann Brown, pp75 - 167

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Abstract

Abstract: Despite the fact that qualitative interviews are reputed to be an effective method of obtaining data from organizational elites, studies are concurrent on a number of obstacles which surround the interviewing of senior management. Problem areas flagged by the literature include issues of access and suspicion towards the interviewer as an outsider. This paper presents experiences with interviewing senior‑level HR managers in German organizations. The author attempted to overcome some of the estab lished barriers to interviewing internationals and organizational elites. However, as the paper argues, unique working experience collected in Germany gave the researcher insights into how to interact with senior German managers. In particular, the resear cher drew on a previous role as a language trainer to create a method of engaging managers. The semi‑structured interviews that followed were free from barriers and resulted in the gathering of rich data which enabled the researcher to better understand p rocesses, networks and relationships.

 

Keywords: Keywords: qualitative interviews, organizational elites, cross-cultural research, business management research

 

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