The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
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Journal Article

Research Methods — a Case Example of Participant Observation  pp39-46

Jessica Iacono, Ann Brown, Clive Holtham

© Dec 2009 Volume 7 Issue 1, ECRM 2009, Editor: Ann Brown, Joseph Azzopardi, Frank Bezzina, pp1 - 116

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Abstract

This paper discusses the role of the researcher as a participant observer and reflective practitioner. The paper aims to assess the benefits and limitations of participant observation, and offer guidance as to how to manage the challenges inherent in this technique. The paper draws on the lead author's experience as a participant observer when working on her doctoral thesis: 'Factors Affecting the Viability of Electronic Marketplaces: an Empirical Investigation into International Steel Trading'. It discusses the issues and concerns resulting from participant observation and how these were dealt with in the case example. The empirical research was a longitudinal study tracking the evolution of steel electronic commerce between December 1998 and the present time. The events examined in this study were observed during the lead author's ten years at a large steel producertrading house. As a trader and a manager, the lead author was directly involved in the conduct of business. The study represents the contribution of an industry practitioner and, as such, provides a unique insight into a real‑world setting.

 

Keywords: participant observation, qualitative research methods, qualitative data, longitudinal case work, steel trading case

 

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Journal Article

Matrix‑Collage: An Innovative Methodology for Qualitative Inquiry in Social Systems  pp8-27

Ehsan Soltanifar, Manochehr Ansari

© Sep 2016 Volume 14 Issue 1, Editor: Ann Brown, pp1 - 70

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Abstract

Abstract: This study developed a framework for qualitative inquiry and administration of social systems. It describes the mechanisms that decision‑makers, such as the police detectives, military commanders, and transformative managers use in their problem solving initiatives. First, the framework was reviewed and constructed for: (1) the theory of qualitative data analysis; (2) problem solving process; and (3) the correlation matrices. Then, based on 14 Points, an extracted framework and its methodology are presented. Finally, a manifest (praxis) is introduced for the framework developed for a project in development planning. This innovative framework can be used for policy‑making, qualitative data analysis, or problem solving and administration of social systems.

 

Keywords: Keywords: data classification and analysis, framework analysis, land-use planning, problem solving, qualitative data analysis, qualitative methods

 

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Journal Article

Evidence Analysis using CAQDAS: Insights from a Qualitative Researcher  pp10-24

Marian Carcary

© Jan 2011 Volume 9 Issue 1, ECRM 2010 Special issue Part 2/Jan 2011, Editor: Ann Brown, David Douglas, Marian Carcary and Jose Esteves, pp1 - 87

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Abstract

In data analysis the qualitative researcher seeks to produce a convincing explanation of the phenomena under investigation. Data analysis is an iterative process and requires reflection and interpretation on the researcher’s part on several levels. Interpretation suggests that there are no clear rules and that the researcher’s judgment, intuition and ability to highlight issues play an important part in the process. As a result, the issue as to how to analyse qualitative evidence is an area often poorly understood by researchers new to the interpretivist paradigm. The complexity of the data analysis process is increased due to the volume of evidence collected as part of a qualitative research study. The role of Computer Aided Qualitative Data Analysis Software (CAQDAS) in supporting this data analysis process is examined in this paper. It explores how CAQDAS can be used in facilitating the management of an extensive qualitative evidence base. CAQDAS enables researchers to manage qualitative data that would prove onerous through manual “pen and paper” methods. The paper examines the author’s use of the CAQDAS package N‑vivo in managing approximately 400 pages of single spaced interview transcripts resultant from a study on the evaluation of a new student ICT administrative system implementation in the Irish Institute of Technology (IoT) sector. This was an extensive empirical research study conducted across several case study sites and involved 49 informants and multiple sources of case study evidence. The objective was to develop a coherent cross‑case primary narrative of the system’s implementation from the evidence collected, reduce this to a set of key findings and ultimately develop a theoretical conjecture that provided fresh insights into the ICT investment evaluation process. The N‑vivo package served primarily as a support tool in managing the interview transcripts; in reflecting on the emerging themes; and in interpreting the body of evidence. It facilitated the identification of key points, the coding of key concepts that emerged from the body of evidence, and comparison between these concepts. It supported the later reclassification of concepts into a series of categories and sub categories; this helped to organise related concepts in relation to the overall research and facilitated greater understanding of the body of evidence. It supported the creation of memos to clarify emerging concepts and the categorisation of interview material to facilitate cross‑case analysis. Further, it facilitated analysis through for example relationship and model exploration. These features of N‑vivo played a vital role in producing a series of narrative accounts and ultimately the distillation of a new theoretical conjecture.

 

Keywords: qualitative data analysis, CAQDAS, N-vivo, coding, categorisation, memos, interpretivist research, research audit trail

 

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Journal Issue

Volume 7 Issue 1, ECRM 2009 / Dec 2009  pp1‑116

Editor: Ann Brown, Joseph Azzopardi, Frank Bezzina

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Editorial

The 8th European Conference on Research Methods in Business and Management attracted a wide range of papers. The conference fell naturally into four main themes: introducing relatively new techniques, in depth description of application of accepted research methods, overview of the whole research process and attempts to deal with intractable problems. The final selection of papers was agreed both the editor of the Journal and the editors of the conference proceedings, Joseph Azzopardi and Frank Bezzina. The comments of session chairs were taken into account in making the final selection of papers for this issue of the EJBRM.

The quality of the papers was particularly high and the selection of those papers for the Journal presented a difficult choice. The papers selected were chosen for their quality of writing, their relevance to the Journal’s objective of publishing papers that offer new insights or practical help in the application of research methods in business research and to represent the four major themes of the conference.

The papers dealt with the problems facing management researchers in a variety of ways. The papers proposed a number on new and unusual methods, including Psychogeography ( Knowles) and webometrics (Romero‑Frias). Both of these papers focused on explaining the technique and its appropriateness to business research. Techniques dealt with in previous issues were also well represented including mixed methods (Ryan); Grounded Theory (Noel & Kamyangale); REP Grid (Klaus). Several papers offered some valuable insights into key steps of the research process including audit trail (Carcary) and data collection problems and interpretation ( Iacono, Brown and Holtham; Rasmussen, and Heiko; Heiro and Reetta). The paper by Brooke and Parker introduced a new dimension (spirituality) to the philosophy of business research. One paper offered an intriguing review of leadership research (Mortimer).

 

Keywords: brand identity, brand personality, business intelligence, business management, business survey, critical management, essential self, fact-based, feminist research methods, focus groups, Foucault, grounded theory, health care professionals, higher education, information systems, information technology, internet studies, interpretivist paradigm, interview, leadership theory, London, longitudinal case work, luxury brand, meaning and work, methodology, multicultural data collection, nonresponse, organisations, organisations audit trail, organizational culture, participant observation, philosophy, Protestant Ethic, psychogeography, qualitative data, qualitative online research, qualitative research, qualitative research methods, regional development, religion, Repertory Grid Method, research confirmability, trustworthiness, research design, research methods , research strategies, safety in the field, self-selection, SMEs, spirituality, steel trading case, transferability, Web 2.0, Web minin

 

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Journal Issue

Volume 9 Issue 1, ECRM 2010 Special issue Part 2/Jan 2011 / Jan 2011  pp1‑87

Editor: Ann Brown, David Douglas, Marian Carcary, Jose Esteves

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Editorial

These papers dealt with the problems facing management researchers in a variety of ways. The keynote paper by Eileen Trauth discusses the issues that gender research raise for business. Three papers offer advice on qualitative data analysis, of which the paper by Carcary deals with methods of collection using IT, Ryan and Ogilvie identify an unusual data source and the third (Reiter et al) deals with the problem of choosing the appropriate research method. The two papers on research methodology address entirely different types of issue. The paper by Knowles and Michielsens gives all a fascinating insight into research methods that top journals apparently prefer. Iacono et al demonstrate how effective case study methods can be in developing theory. The two final papers address the subject of teaching research methods but again offer widely different views.

 

Keywords: autodriving, building theory from case studies, CAQDAS, case study research, categorisation, coding, critical theory, diversity, epistemology, feminism, gender and IT, gender differences, grounded theory, individual differences, interpretive research, interpretivist research, interviews, iterative process, marking rubrics, memos, N-vivo, phenomenology, photoelicitation, positivist research, primary data, projective prompts, qualitative, qualitative data analysis, qualitative research, quantitative, RAE 2008, REF 2013, research audit trail, research in large classes, research mentors, research method selection, research methodology, research methods, research outcomes, research training, social inclusion, teaching quantitative research, theory, theory of gender , Web 2, women and IT workforce,

 

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