The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
For general enquiries email
Click here to see other Scholarly Electronic Journals published by API
For a range of research text books on this and complimentary topics visit the Academic Bookshop
Information about The European Conference on Research Methodology for Business and Management Studies is available here







Journal Article

Innovative Methodologies in Qualitative Research: Social Media Window for Accessing Organisational Elites for interviews  pp157-167

Efrider Maramwidze-Merrison

© Nov 2016 Volume 14 Issue 2, Editor: Ann Brown, pp71 - 167

Look inside Download PDF (free)


Reflexivity is the nature of qualitative research (Lincoln and Guba, 1985; Morgan an Smircich, 1980); implying that through reflectivity exercises researchers are able to demonstrate their research's rigour and also create a treasure trove of ideas and strategies, share the pleasures and agonies of doing qualitative research. The ever‑growing body of knowledge on the strategies for accessing research participants that researchers share, evidences the gains of reflexivity (see the newly injected literature Cunliffe and Alcadipani, 2016; Blix and Wettergren, 2015; Mikecz, 2012). Well, this article does the same; it reflects on the access methodology employed for a PhD research (Maramwidze, 2015) carried out to explore the challenges faced by Foreign Direct Investors (FDI) in the South African banking sector, which involved sampling elite respondents. Similar to other researchers' views on accessing potential research participants, in this case organisational elites, the researcher faced challenges associated with gaining access; as well as the usually high cost of conducting face‑to‑face qualitative interviews.


Keywords: Keywords: Reflexivity in qualitative research, organisational elites, innovative and diplomatic access strategies, social media, LinkedIn, research students, teaching research methods


Share |