The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
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Journal Article

Tell me a Story —A way to Knowledge  pp133-140

Dan Remenyi

© Nov 2005 Volume 3 Issue 2, Editor: Arthur Money, pp93 - 148

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Abstract

A narrative or a story (and these terms are synonyms) is a fundamental way of understanding our environment and relationships in it and thus it is a key feature of sound research whatever methodological approach has been taken. The skills of story telling are important in both qualitative or interpretive and quantitative research. But it comes into its own in qualitative research where story telling especially as it appears in case studies and action research is of prime importance. In quantitative research a story or narrative is also required to contextualize the work. The argument developed in this paper balances the idea that numerical analysis underpins the most powerful research paradigms.

 

Keywords: Story telling, narrative, qualitative research, quantitative research, rhetoric, argument

 

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Journal Article

Advancing Polyphonic, Multi‑layered and Authentic Narrative Inquiry: Actor Sensemaking during Transformational Change  pp67-83

Sally Eaves, John Walton

© Dec 2013 Volume 11 Issue 2, ECRM 2013, Editor: Ann Brown, pp53 - 117

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Abstract

Abstract: This paper foregrounds multi‑layered and polyphonic narrative inquiry to elucidate an authentic representation of the intersectional sensemaking processes of organisational actors. This can afford particular value during the complex and dynamic circumstances of transformational change, as exemplified within the narrative tension of the joint venture Communications Sector Provider case examined in this study. The approach is panoptic and deeply situated within the context of understanding meaning ‑making. This is achieved by adopting a multiplicity of embedded, creative and integrative approaches to narrative elucidation, evaluation and articulation, supported by robust triangulation and process transparency. The original framework STRIKE ‑ STruct ured Interpretation of the Knowledge Environment is demonstrated to afford particular value as a diagnostic and prescriptive observational tool, based on Wittgenstein's (2001) picture theory of meaning. With notable attention to non‑somatic artefacts, S TRIKE surfaces actor sensemaking and emergent narratives in situ. In addition, creative art and visualisation techniques optimise the conduits for direct participant expression, augmenting the traditional focus group method to enhance the capacity for all voices to be heard. The collocation of narrative data within context benefits authenticity and advances the production of coherent and cohesive findings. A holistic, multi‑dimensional, multi‑textured and representational understanding of the problem sit uation emerges. This brings the criticality of human interaction with the physical as well as the social environment in order to create meaning to sharp focus. It is through an intersection of human‑material, social‑technical dialogue, across physical, t extual, linguistic and visual dimensions, that organisational actors maintain, recreate and reinterpret their individual and collective identity as a means to navigate and make sense of, the complex self and group challenges catalysed by transformational change.

 

Keywords: Keywords: narrative inquiry, authenticity, polyphony, sensemaking, transformational change, STRIKE

 

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Journal Article

Narrative inquiry and the study of collaborative branding activity  pp93-105

Cathi McMullen, Ian Braithwaite

© Dec 2013 Volume 11 Issue 2, ECRM 2013, Editor: Ann Brown, pp53 - 117

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Abstract

Abstract: This paper examines the distinctive features of narrative inquiry, reviews how narrative has been taken up in a range of disciplinary areas, and argues for the use of a narrative approach to the study of social processes in marketing organisatio n. An illustration is provided of narrative analysis of an exemplar case with the aim of surfacing tacit knowledge and drawing lessons from practice on a successful collaborative branding activity. A series of practices, including accounting, justifying a nd empathising are identified as important in the development of this emergent branding project. The findings resonate with Bojes (1991) contention that being able to perform stories is an underrated yet important management skill that can assist orga nisation members to make sense of what is going on and to effect change.

 

Keywords: Keywords: narrative, narrative inquiry, branding, cross-sector partnerships, collaboration.

 

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Journal Article

The Long, Brown Path Before me’: Story Elicitation and Analysis in Identity Studies  pp96-106

Ali Rostron

© Nov 2014 Volume 12 Issue 2, ECRM 2014, Editor: Ann Brown, pp75 - 167

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Abstract

Abstract: This paper makes a renewed case for the value of the interview as a method for investigating the workplace identities of organisational actors. In particular it addresses interpretivist criticism that interviews merely tell us how the actor would like to be seen, rather than how they behave in practice. Adopting a narrative approach, the method combines story elicitation with analysis based on Levi‑Strauss' concept of mythical thought, in which stories are analysed to not only reveal individual self‑narratives but an underpinning social landscape constructed of selected oppositions within which the individual positions themselves. The paper illustrates the method and its potential by presenting the detailed analysis of one team leader's elicited story. It demonstrates how the method allows not only insight into the team leader's self‑identity but insight into ongoing processes of identity work, by revealing the social landscapes that they construct, the discursive resources they select, reject, challenge and struggle with, and how they position themselves in relation to those resources through narrative. The revealed social landscape and narrative positioning also generates new insight into the particular organisational position of the team leader and the tensions inherent in their position between staff and the organisation.

 

Keywords: Keywords: narrative, mythic thought, interviews, identity, discourse, managers

 

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Journal Article

From Art for Arts Sake to Art as Means of Knowing: A Rationale for Advancing Arts‑Based Methods in Research, Practice and Pedagogy  pp154-167

Sally Eaves

© Nov 2014 Volume 12 Issue 2, ECRM 2014, Editor: Ann Brown, pp75 - 167

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Abstract

Abstract: This paper advances a philosophically informed rationale for the broader, reflexive and practical application of arts‑based methods to benefit research, practice and pedagogy. It addresses the complexity and diversity of learning and knowing, fo regrounding a cohabitative position and recognition of a plurality of research approaches, tailored and responsive to context. Appreciation of art and aesthetic experience is situated in the everyday, underpinned by multi‑layered exemplars of pragmatic vi sual‑arts narrative inquiry undertaken in the third, creative and communications sectors. Discussion considers semi‑guided use of arts‑based methods as a conduit for topic engagement, reflection and intersubjective agreement; alongside observation and int erpretation of organically employed approaches used by participants within daily norms. Techniques span handcrafted (drawing), digital (photography), hybrid (cartooning), performance dimensions (improvised installations) and music (metaphor and s tructure). The process of creation, the artefact/outcome produced and experiences of consummation are all significant, with specific reflexivity impacts. Exploring methodology and epistemology, both the ⠜doing⠀ and its interpretation are explicated t o inform method selection, replication, utility, evaluation and development of cross‑media skills literacy. Approaches are found engaging, accessible and empowering, with nuanced capabilities to alter relationships with phenomena, experiences and people. By building a discursive space that reduces barriers; emancipation, interaction, polyphony, letting‑go and the progressive unfolding of thoughts are supported, benefiting ways of knowing, narrative (re)construction, sensory perception and capacities to act. This can also present underexplored researcher risks in respect to emotion work, self‑disclosure, identity and agenda. The paper therefore elucidates complex, intricate relationships between form and content, the represented and the representation or performance, researcher and participant, and the self a

 

Keywords: Keywords: arts-based research, arts, aesthetics, visual narrative inquiry, reflexivity, authenticity, polyphony, knowledge

 

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Journal Article

Telling Tales: Storytelling as a Methodological Approach in Research  pp147-156

Tara Rooney, Katrina Lawlor, Eddie Rohan

© Nov 2016 Volume 14 Issue 2, Editor: Ann Brown, pp71 - 167

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Abstract

This paper describes the application of storytelling as a methodology in a consumer relationship context. A theoretical overview of Story as a unique narrative form is presented. The inquiry was conducted in the consumer banking sector using a blended narrative approach of storytelling and life history narratives. Research design was exploratory in nature and pursuant of an interpretivist perspective. The methodology applied Gabriel’s (2000) story classification taxonomy which categories stories based on epic, comic, tragic and romantic dimensions and follows the Beginning, Middle and End configuration (BME). Procedures used in this study are presented to serve as a guide for researchers interested in undertaking storytelling in the field of consumer and business research. We conclude that storytelling is a valuable methodology for exploring consumer relationships as it allows researchers to trace the evolution and development of the interaction by analysing the story typologies associated with each relationship phase. Finally, the paper reflects on the usefulness of this methodology in understanding and articulating consumer experiences.

 

Keywords: Story, Storytelling, Narrative, BME Framework, Narrative Interviewing, Relationships

 

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Journal Article

Writing on the Walls: Poetic Transcription as a Research Conversation  pp93-102

Sherry Martens

© Jul 2018 Volume 16 Issue 2, Intuitive Researcher, Editor: Jocene Vallack, pp55 - 102

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Abstract

In this paper, I explore visual displays in elementary schools as more than just pretty pictures, but thoughtful deliberations about what it means to think to see and see to think with teachers. One cannot point to a classroom/school bulletin board and say of a visual display that ‘it is this way’ or ‘it is another way’. Rather, it is through relational connections—utilizing poetry and poetic transcription to engage the multiple voices of the visual with those who inhabit classroom spaces—that one makes sense of what is occurring. It is through a practice of noticing that I, as researcher, endeavour to create and find meaning through a hermeneutic lens. As soon as I think I know what has been captured in the visual displays on the walls, it shifts, moves away, and I am drawn into another question to locate/relocate. This paper seeks to reveal the meaning of these spaces in conversations with a teacher, with and as poetry returned to one another, as a way to make sense of visual displays.

 

Keywords: Poetic transcription, visual displays, visual culture, hermeneutics, narrative inquiry, art education

 

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Journal Article

Historiography — A Neglected Research Method in Business and Management Studies  pp161-170

John O'Brien, Dan Remenyi, Aideen Keaney

© Jul 2003 Volume 2 Issue 2, Editor: Arthur Money, pp47 - 170

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Abstract

The objective of this speculative paper is to open a debate as to the importance of historiography in the field of business and management studies and to this end the paper argues that it is an under utilised research paradigm. It is the paper's contention that history has a special role to play in academic research. It contextualises the issues being studied and it gives shape to the parameters of the understanding which is offered by the research. Without access to a history of the issues and the ideas being examined it is difficult to make sense of the current situation. Being able to have a broad perspective of the history and the current situation opens the way to being able to make a valuable contribution to the theoretical body of knowledge in the field. Business and management studies can obtain much from historiography and this paper indicates.how it may be used in this context and its affinity with other accepted narrative based research paradigms already in use in this field.

 

Keywords: and phrases History, historiography, historicism, context, knowledge, facts and figures, and phrases pedagogical understanding, facts, case studies, critical realism, dialectic, story, narrative

 

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