The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
For general enquiries email administrator@ejbrm.com
Click here to see other Scholarly Electronic Journals published by API
For a range of research text books on this and complimentary topics visit the Academic Bookshop
Information about The European Conference on Research Methodology for Business and Management Studies is available here

linkedin-120 

 

twitter2-125 

 

fb_logo-125 

 

Journal Article

What Can We Learn from Gender Research  pp1-9

Eileen Trauth

© Jan 2011 Volume 9 Issue 1, ECRM 2010 Special issue Part 2/Jan 2011, Editor: Ann Brown, David Douglas, Marian Carcary and Jose Esteves, pp1 - 87

Look inside Download PDF (free)

Abstract

This paper considers issues, insights and lessons about conducting research in business that are drawn from this author’s experiences with gender research in the information technology (IT) field over the past decade. A research program on gender and information technology (IT) is used as the basis for consideration of methodological insights for business research. The purpose in discussing gender research is not so much to focus on the findings of this work. Rather, the purpose is to focus on research issues that have or could arise, the learning from which is transferrable to business research. The reason is that there are similarities between gender research and business research. Both are action oriented in that the research is driven by real issues and practical problems. The research is conducted into the phenomenon in order to inform actions and interventions. This problem‑orientation that drives business research also drives gender and IT research. Seven lessons relevant to business research methods are: the effect of data type, the choice of epistemology, the role of theory, building on disparate literature, the influence of researcher standpoint, stakeholder perspective that is privileged, and resolving the rigor vs. relevance conundrum. This review of insights for business research that is drawn from experiences with conducting research on gender and IT makes a case for increased methodological pluralism. Arguably, the degree to which institutions and publication outlets take these issues into account is indicative of their openness to exploring emergent topics. Methodological conservatism might be in order in some areas. But business research, which endeavors to respond to real world problems, needs to have the methodological tools available to respond to them. It must also be responsive to business trends and issues that might bring with them challenges for current methods for conducting research. New economic constraints, issues such as climate change that blur business area boundaries, globalization, social inclusion and innovation are 21st century issues that will encourage the research community to overcome resistance to different ideas, methodologies, epistemologies and theories.

 

Keywords: critical theory, diversity, epistemology, feminism, gender differences, gender and IT, individual differences theory of gender and information technology, interpretive research, research methods, social inclusion, theory, women and IT workforce

 

Share |

Journal Article

Psychogeography – Providing a Lens on Corporate Culture and its Potential Impact on Career Success: A Novel and Efficient Approach  pp99-108

Dorothy Wardale, Linley Lord

© Oct 2017 Volume 15 Issue 2, Editor: Ann Brown, pp57 - 141

Look inside Download PDF (free)

Abstract

Psychogeography refers to the loose interface between psychology and geography. Specifically it examines how we impact on the environment and the environment impacts on us. As a process it involves intimately observing the environment and seeing what may have been previously unobserved. Participants then construct meaning from these observations. This paper describes how we used a time‑limited psychogeography approach followed immediately by a focus group as research method. The aim was to determine if examining participants’ work environment would potentially enable them to identify enablers and barriers to career success. The findings from these two short interventions are compared to the more often used semi‑structured interview approach to reveal that the psychogeography provided another lens to the research. Interestingly factors that were uncovered in the psychogeography and focus groups were generally different to those identified in the interviews. The participants were a group of high‑potential academic women at a large public university in Western Australia. They were enrolled in a career and leadership development program aimed at assisting women access promotions and other senior roles leadership within the university Much of the women’s career development literature focuses on ‘fixing women’ and not the system. To that end we wanted to use a method, in addition to interview questions, to uncover aspects of the corporate environment that might impact on women’s decisions to progress their careers. We asked participants to dérive, stroll or wander within their university campus with a view to observing any ‘career enablers and barriers at work’. To not impose any further burden on their time, and to manage the wealth of data generated by the psychogeography, we asked the women to immediately share their insights through a structured focus group discussion. Participants found the psychogeography exercise a novel approach to discovering and rediscovering their work environment. The findings revealed aspects of the work environment that had not previously been overt. These included participants’ appreciation of students having fun and a carnival atmosphere within the campus yet a simultaneous concern at the lack of quiet spaces to support scholarship and research; a disparity of investment in infrastructure improvements across various schools and faculties, which led to discussions of how disparately workload was managed by different managers; staff being segregated from students and other staff with security doors; the number of steps at the university and the impact this would have on some people with a disability. One pleasing and unexpected outcome of the psychogeography exercise was the level of energy and collegiality it generated. The exercise was conducted at an early stage in an eight‑month career development program and its use heightened participant’s awareness of aspects of their work environment’s impact on career success that may have otherwise remained uncovered or unexamined. Our view is that psychogeography; within a limited timeframe is a valuable method to employ. When the data from such a method is captured though a focus group the impost on participant’ times is lessened, the quality of data is retained with the combined research method producing novel findings that may be different to other more traditional qualitative research methods. In our case, they helped uncover aspects of university culture and enculturation to which many research participants had been previously oblivious.

 

Keywords: Psychogeography, focus groups, career success, gender, qualitative research, corporate culture

 

Share |

Journal Article

Gender disparity in organisation and the resultant human resource mismanagement: A case analysis  pp21-36

Ronald B. Crawford

© Jul 2003 Volume 2 Issue 1, Editor: Frank Bannister, pp1 - 77

Look inside Download PDF (free)

Abstract

This paper addresses 'gender disparity' in organisation. Using a multinational organisation, as a basis for data elicitation, the empirical analysis explores its human resource utilisation, on basis of gender, to assess parity of treatment. The research employs a combination of qualitative and quantitative data elicitation techniques. All comparative tables are chisquared, with probability taken at 'p<0.05'. The empirical data suggests that management, through its discriminatory practices, fail to adequately utilise its human resource, negatively affecting gender relationships and worker commitment, jeopardising overall organisational effectiveness.

 

Keywords: Gender disparity, human resource utilisation, committee membership, marketing intelligence, worker commitment, resonation

 

Share |

Journal Issue

Volume 9 Issue 1, ECRM 2010 Special issue Part 2/Jan 2011 / Jan 2011  pp1‑87

Editor: Ann Brown, David Douglas, Marian Carcary, Jose Esteves

View Contents Download PDF (free)

Editorial

These papers dealt with the problems facing management researchers in a variety of ways. The keynote paper by Eileen Trauth discusses the issues that gender research raise for business. Three papers offer advice on qualitative data analysis, of which the paper by Carcary deals with methods of collection using IT, Ryan and Ogilvie identify an unusual data source and the third (Reiter et al) deals with the problem of choosing the appropriate research method. The two papers on research methodology address entirely different types of issue. The paper by Knowles and Michielsens gives all a fascinating insight into research methods that top journals apparently prefer. Iacono et al demonstrate how effective case study methods can be in developing theory. The two final papers address the subject of teaching research methods but again offer widely different views.

 

Keywords: autodriving, building theory from case studies, CAQDAS, case study research, categorisation, coding, critical theory, diversity, epistemology, feminism, gender and IT, gender differences, grounded theory, individual differences, interpretive research, interpretivist research, interviews, iterative process, marking rubrics, memos, N-vivo, phenomenology, photoelicitation, positivist research, primary data, projective prompts, qualitative, qualitative data analysis, qualitative research, quantitative, RAE 2008, REF 2013, research audit trail, research in large classes, research mentors, research method selection, research methodology, research methods, research outcomes, research training, social inclusion, teaching quantitative research, theory, theory of gender , Web 2, women and IT workforce,

 

Share |

Journal Issue

Volume 15 Issue 2 / Oct 2017  pp57‑141

Editor: Ann Brown

View Contents Download PDF (free)

Editorial

ec6b0d90e60fa8dcfba4e184b3080a78Dr Ann Brown is a Senior Lecturer in Information Management in the Faculty of Management at Cass Business School and Associate Dean for the Undergraduate programme. She took an MSc (Operational Research) at LSE while working at the British Steel Corporation as an Operational Researcher. She obtained her doctorate from City University in 2005, based on her work into the problems and potential of Information Systems applications to create Business Value for organisations. She supports a number of IS academic conferences through her work as a member of conference committees. She was a member of the editorial panel for Information and Management until 2008. Her research spans the exploitation of IS in organisations, the application of qualitative research methods and the impact of non traditional Teaching and Learning methods on student achievement, such as activity based learning. 

 

Keywords: qualitative, methodology, saturation, sampling, interview, coding, gerund, data analysis, constructivist grounded theory, whole networks, inter-organizational networks, evolving markets, connected health, network ethnography, anthropological research methods, insider action research, researching entrepreneurship, digital entrepreneurship, Psychogeography, focus groups, career success, gender, qualitative research, corporate culture, CQR, qualitative methods, management research, document analysis, semi-structured interviews, Delphi, Delphi method characteristics, Delphi method variants, Information systems research, Taxonomy, Taxonomy development, Phenomenology, Arts Research, Qualitative Methodology, Alchemy Methodology, arts-based research, Husserl

 

Share |