The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
For general enquiries email
Click here to see other Scholarly Electronic Journals published by API
For a range of research text books on this and complimentary topics visit the Academic Bookshop
Information about The European Conference on Research Methodology for Business and Management Studies is available here







Journal Article

Theoretical Data Collection and Data Analysis with Gerunds in a Constructivist Grounded Theory Study  pp59-73

Teresa Carmichael, Natalie Cunningham

© Oct 2017 Volume 15 Issue 2, Editor: Ann Brown, pp57 - 141

Look inside Download PDF (free)


A constructivist grounded theory study into the experiences of coached executives was undertaken to develop theory about the coaching process. The analysis reported in this paper was undertaken in parallel with the analysis to resolve the main concern of the study; that of theorising the coaching process. The purpose of this complementary analysis was to capture adaptations of the standard processes used for data collection and data analysis that facilitated the theoretical direction taken in the research. The starting point of the process is the careful, well‑researched and purposive selection of the “right” first participant, and the end point is theoretical saturation of thematic categories with all variations within the category elucidated. Selection of the first, key respondent was enabled through networking, and the interview data were in‑vivo coded before being converted to gerunds using an additional intervening step in Saldana’s (2016) analytic process. This mechanism converted static descriptive codes to active process codes, enabling the extraction of implicit meanings which facilitated the emergence of theoretical propositions and linkages between codes and categories. Subsequent respondents were selected on a theoretical basis. The role of the literature in achieving theoretical saturation was facilitated by adopting a reflexive stance and incorporting sensitising consultation of scholarly sources as part of the analytic process applied to each interview transcript in turn during the theoretical sampling process. The inclusion of the literature in this way facilitated the coding of the dimensions of and variations within each category.


Keywords: qualitative, methodology, saturation, sampling, interview, coding, gerund, data analysis, constructivist grounded theory


Share |

Journal Issue

Volume 15 Issue 2 / Oct 2017  pp57‑141

Editor: Ann Brown

View Contents Download PDF (free)


ec6b0d90e60fa8dcfba4e184b3080a78Dr Ann Brown is a Senior Lecturer in Information Management in the Faculty of Management at Cass Business School and Associate Dean for the Undergraduate programme. She took an MSc (Operational Research) at LSE while working at the British Steel Corporation as an Operational Researcher. She obtained her doctorate from City University in 2005, based on her work into the problems and potential of Information Systems applications to create Business Value for organisations. She supports a number of IS academic conferences through her work as a member of conference committees. She was a member of the editorial panel for Information and Management until 2008. Her research spans the exploitation of IS in organisations, the application of qualitative research methods and the impact of non traditional Teaching and Learning methods on student achievement, such as activity based learning. 


Keywords: qualitative, methodology, saturation, sampling, interview, coding, gerund, data analysis, constructivist grounded theory, whole networks, inter-organizational networks, evolving markets, connected health, network ethnography, anthropological research methods, insider action research, researching entrepreneurship, digital entrepreneurship, Psychogeography, focus groups, career success, gender, qualitative research, corporate culture, CQR, qualitative methods, management research, document analysis, semi-structured interviews, Delphi, Delphi method characteristics, Delphi method variants, Information systems research, Taxonomy, Taxonomy development, Phenomenology, Arts Research, Qualitative Methodology, Alchemy Methodology, arts-based research, Husserl


Share |