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Journal Article

Getting results from online surveys — Reflections on a personal journey  pp45-52

Rachel A. McCalla

© Jul 2003 Volume 2 Issue 1, Editor: Frank Bannister, pp1 - 77

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Abstract

In this paper we present a personal reflection on the implementation of an online survey, highlighting the tradeoffs between the potential benefits and pitfalls. It is argued that casting your net out too wide, in a bid to maximise responses can result ultimately in a low response rate. We evaluate the experience of completing an online survey from the perspective of both the researcher and the respondent to outline the dynamics of the completion and submission process. Finally, in a bid to assist those interested, a review of some of the online survey tools is presented.

 

Keywords: Questionnaires, Surveys, Research Design, Research Process, Design and Implementation, Stakeholder Perspectives

 

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